Mailster Google Analytics
by EverPress · Analytics
Also makes 27 other plugins · 117.1K+ installs across the portfolio →
Add Google Analytics UTM parameters to Mailster newsletter links and track the web version in GA4.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
800+
≈880 estimated
Momentum
+15%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “email” and “newsletter” for “measurement id”, “utm parameters” and “product analytics”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “measurement id” sits at #5 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “utm parameters” sits at #12 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “product analytics” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.1%
of downloads still active
At least 800 of 26.1K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 16 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.0
Velocity
places per keyword, 27d
11%
Breadth
of keywords climbing, 27d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailster your tag | #5 | #16 | up 10 |
| measurement id | #5 | #18 | 0 |
| utm parameters | #12 | #23 | 0 |
| google analytics utm builder | #5 | #19 | 0 |
| universal analytics | #13 | #24 | down 1 |
| google analytics your tag | #23 | #24 | down 1 |
| google analytics universal | #9 | #23 | 0 |
| google universal analytics | #9 | #23 | 0 |
| ga4 utm builder | #9 | #15 | 0 |
| utm analytics | #11 | #20 | down 1 |
| product analytics | #23 | #24 | down 2 |
| google analytics plugin | #24 | #24 | — |
| click analytics | #24 | #24 | down 1 |
| ga4 analytics | #14 | #23 | 0 |
| google analytics script | #19 | #24 | down 1 |
| google analytics setup | #20 | #24 | down 2 |
| google analytics add on | #20 | #24 | 0 |
| google analytics tracking | #23 | #24 | 0 |
| analytics your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
34 searches this plugin appeared in over the last 90 days, 18 listed. 16 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “email” and “newsletter” for “measurement id”, “utm parameters” and “product analytics”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “measurement id” sits at #5 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “utm parameters” sits at #12 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “product analytics” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.4y ago
latest release · v1.5.0 · 27 May 2024
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 900.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ GDriver4.4y ago
Works great, using it for some time now
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.4.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add Google Analytics UTM parameters to Mailster newsletter links and track the web version in GA4."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 3,087 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-03 900+ → 800+ down after 5 days in tier
- 2026-07-29 800+ → 900+ up after 2 days in tier
- 2026-07-27 900+ → 800+ down after 4 days in tier
- 2026-07-23 800+ → 900+ up after 4 days in tier
- 2026-07-19 900+ → 800+ down after 113 days in tier
- 2026-03-28 1K+ → 900+ down after 1 days in tier
- 2026-03-27 900+ → 1K+ up after 2 days in tier
- 2026-03-25 1K+ → 900+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 2 shared tags A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 2 shared tags A -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ installs · 2.5★ · 2 shared tags B -
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Mailster Google Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailster-google-analytics" width="480" height="300" style="border:0" loading="lazy" title="Mailster Google Analytics — Plugin Pulse"></iframe> Mailster Google Analytics: 800+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mailster-google-analytics
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