Menu Item Types
by Maxime Pertici · Admin & Utilities
Also makes 3 other plugins · 310+ installs across the portfolio →
Menu Item Types makes it easy to add and create custom menu item types to your navigation menus.
84 health vs 54 average across 3,793 Admin & Utilities plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
260
now · peak 398
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v1.8
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 66% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 200+ in roughly 490 days.
Install history · since 2022-10-04 · 1,385 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ umbertone7mo ago
Many thanks! Hope WP Core will have some API to do it natively some day 🙂
Read on wp.org ↗ - ★★★★★ eickit1.6y ago
Very helpful plugin if you want to add CPTs to the menu. Why is something like this not in the WordPress standard?
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 2 languages, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-22 90+ → 100+ up after 8 days in tier
- 2026-05-14 100+ → 90+ down after 4 days in tier
- 2026-05-10 90+ → 100+ up after 5 days in tier
- 2026-05-05 100+ → 90+ down after 3 days in tier
- 2026-05-02 90+ → 100+ up after 1 days in tier
- 2026-05-01 100+ → 90+ down after 2 days in tier
- 2026-04-29 90+ → 100+ up after 11 days in tier
- 2026-04-18 80+ → 90+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- C Custom Post Type Parents 900+ installs · 3.9★ · 2 shared tags B
-
Custom Profile Menu for BuddyPress 400+ installs · 4.3★ · 2 shared tags D -
Admin Menu Editor 300K+ installs · 4.6★ · 1 shared tag A -
Max Mega Menu 300K+ installs · 4.8★ · 1 shared tag A -
White Label CMS 200K+ installs · 4.6★ · 1 shared tag A -
Simple Custom CSS Plugin 100K+ installs · 4.7★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Menu Item Types into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/menu-item-types" width="480" height="300" style="border:0" loading="lazy" title="Menu Item Types — Plugin Pulse"></iframe> Menu Item Types: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/menu-item-types