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← Rankings

wp.org search vs our merit ranking: “site statistics”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “site statistics”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Markdown for Agents and Statistics shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 200+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) places #11 on merit, 4.7★ from 5231 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #1 2 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #2 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 ↑18 1 too low 4 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #6 ↑3 2 too low 5 Visitor Traffic Real Time Statistics 30K+ · 4.1★ (233) wp.org #5 ↓1 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #8 ↓2 2 too low 7 Metricool – Social media and site statistics 90K+ · 4.4★ (23) wp.org #3 4 too high 8 NS Cloner – Site Cloner and Multisite Duplicator 6K+ · 4.7★ (279) wp.org #7 ↓2 1 too high 9 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #11 2 too low 10 WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156) wp.org #9 ↓2 1 too high 11 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #15 ↓7 4 too low 12 Contact Form by Supsystic – Drag & Drop Form Builder with Templates & Form Statistics 6K+ · 4.7★ (92) wp.org #10 2 too high 13 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #14 ↓2 1 too low 14 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #24 10 too low 15 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #18 ↑2 3 too low 16 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #20 4 too low 17 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #21 ↓3 4 too low 18 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #23 ↓4 5 too low 19 Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) wp.org #16 ↓3 3 too high 20 Simple Statistics for Feeds 800+ · 4.8★ (58) wp.org #19 ↓4 1 too high 21 Custom Site Logo 1K+ · 4.7★ (9) wp.org #17 ↓3 4 too high 22 Site Search 360 300+ · 5.0★ (7) wp.org #22 ↓5 23 Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ · 2.5★ (17) wp.org #13 ↓3 10 too high 24 Markdown for Agents and Statistics 200+ · 0.0★ (0) wp.org #12 ↓1 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.