Gutena Newsletter – Subscriber Block & Connect Mailchimp
by Saad Iqbal · Blocks
Also makes 51 other plugins · 1.3M+ installs across the portfolio →
Are you looking for a simple and effective way to grow your email subscriber list using Mailchimp? Then the Gutena Newsletter is exactly what you need …
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Health
C 69/100
Few reviews
Active installs
1K+
≈1.8K estimated
Momentum
+33%
low volume, under 1,000 downloads a month
Biggest opportunity: “block”, “email automation” and “email subscribers” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
69 health vs 71 average across 2,535 Blocks plugins
Install conversion
How it's measured →4.3%
of downloads still active
At least 1K of 23.1K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,586 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 321 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11; the current branch is 7.1
3.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
-0.3
Velocity
places per keyword, 27d
36%
Breadth
of keywords climbing, 27d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| newsletter subscribers | #23 | #24 | down 3 |
| simple newsletter | #24 | #24 | 0 |
| block your tag | Not in the top 24 | ||
| email automation your tag | Not in the top 24 | ||
| email subscribers your tag | Not in the top 24 | ||
| mailchimp your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
12 searches this plugin appeared in over the last 90 days, 2 listed. 10 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “block”, “email automation” and “email subscribers” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
11mo ago
latest release · v1.1.6 · 18 Dec 2025
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 3.3 years ago; a band this size takes about a year or more to cross, which places it about 80% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ KarenWallace3.2y ago
I love the look of the signup form that the plugin creates, but without the ability to let the subscriber enter their name so I can personalize the emails I send them, I can’t use the plugin.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 4 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("built for", "ideal for").
- ✓ Names what it works with Mentions Gutenberg, Block editor, Mailchimp, Instagram.
- ✓ Headings and lists 3 headings and 1 list.
- ✓ Enough to quote 2,789 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "email automation", "email subscribers" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-07-22 900+ → 1K+ up after 28 days in tier
- 2023-06-24 800+ → 900+ up after 30 days in tier
- 2023-05-25 700+ → 800+ up after 26 days in tier
- 2023-04-29 600+ → 700+ up after 28 days in tier
- 2023-04-01 500+ → 600+ up after 22 days in tier
- 2023-03-10 400+ → 500+ up after 20 days in tier
- 2023-02-18 300+ → 400+ up after 24 days in tier
- 2023-01-25 200+ → 300+ up after 43 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Block for Mailchimp – grow your email list with signup forms 2K+ installs · 3.9★ · 3 shared tags B -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B -
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ installs · 4.6★ · 2 shared tags A -
Genesis eNews Extended 40K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Gutena Newsletter – Subscriber Block & Connect Mailchimp into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/newsletter-block-by-gutena" width="480" height="300" style="border:0" loading="lazy" title="Gutena Newsletter – Subscriber Block & Connect Mailchimp — Plugin Pulse"></iframe> Gutena Newsletter – Subscriber Block & Connect Mailchimp: 1K+ active installs, 3.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/newsletter-block-by-gutena
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