Newsletter
by s-feeds · Email & Marketing
Newsletter
47 health vs 67 average across 582 Email & Marketing plugins
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 4+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.8.13.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 1739 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,381 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
29
now · peak 62
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “10+”. The real number sits in this band.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-04 · 1,358 observations
Details
Growth timeline
Install-band crossings we have observed, and how long each band took to outgrow
- 2024-08-29 20+ → 10+ down after 191 days in band
- 2024-02-20 30+ → 20+ down after 4 days in band
- 2024-02-16 20+ → 30+ up after 4 days in band
- 2024-02-12 30+ → 20+ down after 25 days in band
- 2024-01-18 20+ → 30+ up after 10 days in band
- 2024-01-08 30+ → 20+ down after 8 days in band
- 2023-12-31 20+ → 30+ up after 11 days in band
- 2023-12-20 30+ → 20+ down after 9 days in band
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
Hustle – Email Marketing, Lead Generation, Optins, Popups 90K+ installs · 4.4★ · 2 shared tags A -
Email Subscribers & Newsletters – Email Marketing, Post Notifications & Newsletter Plugin for WordPress 60K+ installs · 4.6★ · 2 shared tags A -
SendPulse Email Marketing Newsletter 1K+ installs · 3.4★ · 2 shared tags B -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.2★ · 1 shared tag A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Newsletter into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/newsletter-email-mailing-list" width="480" height="300" style="border:0" loading="lazy" title="Newsletter — Plugin Pulse"></iframe> Newsletter: 10+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/newsletter-email-mailing-list