Nimbata Call Tracking
by nimbata · Analytics
Dynamically swap your site's phone number with a nimbata tracking numbers. Track which sources generate phone leads to your business.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
400+
≈470 estimated
Momentum
—
no download trend yet
Biggest opportunity: One page off on “call tracking”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →7.3%
of downloads still active
At least 400 of 5.5K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,006 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 206 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.5
Velocity
places per keyword, 27d
25%
Breadth
of keywords climbing, 27d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| call tracking your tag | #11 | #22 | up 2 |
| ppc your tag | #15 | #17 | 0 |
| adwords your tag | #19 | #18 | 0 |
| dynamic number insertion | #14 | #23 | 0 |
| phone number swap | #10 | #21 | down 1 |
| phone tracking | #21 | #23 | up 1 |
| phone number tracking | #24 | #24 | down 1 |
| analytics your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
12 searches this plugin appeared in over the last 90 days, 7 listed. 5 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “call tracking”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “ppc”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “analytics” and “seo” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 352 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
7mo ago
latest release · v1.8.0 · 8 Apr 2026
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 53% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 71% of the way through.
Install history since 4 Oct 2022
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (1.8.0). 0 of 1 disclosed are patched.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Dynamically swap your site's phone number with a nimbata tracking numbers. Track which sources generate pho..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 684 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 5 tags appear in the text ("adwords", "analytics", "ppc", "seo" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-14 300+ → 400+ up after 216 days in tier
- 2025-07-13 200+ → 300+ up after 1 days in tier
- 2025-07-12 300+ → 200+ down after 1 days in tier
- 2025-07-11 200+ → 300+ up after 2 days in tier
- 2025-07-09 300+ → 200+ down after 4 days in tier
- 2025-07-05 200+ → 300+ up after 222 days in tier
- 2024-11-25 100+ → 200+ up after 8 days in tier
- 2024-11-17 200+ → 100+ down after 21 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CallRail Phone Call Tracking 10K+ installs · 3.8★ · 4 shared tags B -
SEO SIMPLE PACK 100K+ installs · 4.3★ · 2 shared tags A -
AI Powered Marketing 50K+ installs · 3.0★ · 2 shared tags B -
SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ installs · 4.7★ · 2 shared tags A -
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 1 shared tag A -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Nimbata Call Tracking into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/nimbata-call-tracking" width="480" height="300" style="border:0" loading="lazy" title="Nimbata Call Tracking — Plugin Pulse"></iframe> Nimbata Call Tracking: 400+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/nimbata-call-tracking
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.