Nish Image Optimizer
by Md Nishath Khandakar · Performance
Also makes 1 other plugin · 2K+ installs across the portfolio →
Lightweight WordPress image optimizer. Compress JPEG, PNG, WebP, and AVIF automatically for faster websites.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 66/100
Stale · Few reviews
Active installs
—
not reported yet
Momentum
-20%
low volume, under 1,000 downloads a month
Biggest opportunity: “avif”, “image compression” and “image optimizer” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
66 health vs 69 average across 1,810 Performance plugins
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 407 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12; the current branch is 7.1
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| avif your tag | Not in the top 24 | ||
| image compression your tag | Not in the top 24 | ||
| image optimizer your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “avif”, “image compression” and “image optimizer” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 22 Sep 2025 · 407 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 62 · peaks are release surges
Directory rank
Ranked about #50,200 to #69,500, alongside the other plugins with fewer than 10 installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.1y ago
latest release · v1.0.2 · 22 Sep 2025
1
tagged releases on record
Recent releases
Estimated active installs
wp.org publishes an install count once a plugin has enough of them. This one has none yet.
wp.org reports no install count for this plugin yet.
Install history since 23 Sep 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ mizanckp1.1y ago
I’ve been using Nish Image Optimizer for a while and I’m really impressed. The free version is already powerful – it lets you optimize JPEG, PNG, and WebP images directly on upload, adjust quality settings, and even run bulk optimization across the media library. It’s lightweight, easy to set up, and works out of the box without any complicated configuration. When I upgraded to the Pro version, it got even better. AVIF support, extra controls, and more flexibility gave me noticeably smaller file sizes without losing quality. The upgrade process through Freemius was smooth, and the extra features are definitely worth it for anyone serious about performance and SEO. Overall, this plugin has helped me improve site speed, reduce storage, and deliver images in modern formats. The developer is responsive and keeps improving it. Highly recommended for both casual users (the free version) and professionals (the Pro upgrade).
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Lightweight WordPress image optimizer. Compress JPEG, PNG, WebP, and AVIF automatically for faster websites."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for developers", "who want", "built for").
- ✓ Names what it works with Mentions WP-CLI.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,418 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "image compression" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Modern Image Formats 100K+ installs · 3.7★ · 3 shared tags B -
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A -
PixelCraft with WebP 500+ installs · 4.1★ · 3 shared tags A -
Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ installs · 2.0★ · 2 shared tags C -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Nish Image Optimizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/nish-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="Nish Image Optimizer — Plugin Pulse"></iframe> Nish Image Optimizer: no active install count reported, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/nish-image-optimizer
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