oEmbed Plus
by Ayesh Karunaratne · Social
Also makes 6 other plugins · 5.2K+ installs across the portfolio →
Adds support for embedding Facebook and Instagram posts in Block Editor (Gutenberg) and Classic Editor.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 48/100
Stale · Likely abandoned · Few reviews
Active installs
3K+
≈4K estimated
Momentum
+8%
downloads vs prior 30d
Biggest opportunity: “embed”, “facebook” and “instagram” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
48 health vs 58 average across 1,835 Social plugins
Install conversion
How it's measured →2.5%
of downloads still active
At least 3K of 119.9K lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.6.23.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1935 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.6.23; the current branch is 6.8
5.0★ over 7 reviews, smoothed to 4.21★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 1935 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| embed your tag | Not in the top 24 | ||
| facebook your tag | Not in the top 24 | ||
| instagram your tag | Not in the top 24 | ||
| oembed your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “embed”, “facebook” and “instagram” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.3y ago
latest release · v1.6 · 15 Jul 2021
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just under 4K.
Install history since 1 Nov 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ tavara4.3y ago
Facebook oEmbed needs app review. You need to ask for access to the API. After that, this plugin works great!
Read on wp.org ↗ - ★★★★★ Jimmy Lee4.5y ago
Thanks for this plugin!
Read on wp.org ↗ - ★★★★★ janukahw5.7y ago
It works well – make sure you register a Facebook App and get the ID and Key to use in the plugin.
Read on wp.org ↗ - ★★★★★ Junior Miranda6.0y ago
The plugin solves the problem whit the Instagram and Facebook embed codes.
Read on wp.org ↗ - ★★★★★ Anonymous6.0y ago
As the title suggests, this is written beautifully and works perfectly. No bloat. On-screen links to where you need to go at facebook and documentation. And the ability to define keys in wp-config make it great for multisite.
Read on wp.org ↗ - ★★★★★ diraph6.1y ago
Thanks for this helpful and timely plugin. It means a lot.
Read on wp.org ↗ - ★★★★★ Kevin Hagerty6.2y ago
Thanks!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0 Initial release. 1.0
- — Version 1.1 Fixes a bug in Instagram oEmbed URL endpoint check. Minor improvements in the Facebook App ID field validations. 1.1
- — Version 1.2 Add https://www.facebook.com/watch/?v= URL pattern to supported video URL patterns. Allow setting Facebook App ID and secret with a constant in wp-config.php file . 1.2
- — Version 1.4 Add an option to completely hide the admin UI by setting OEMBED_PLUS_HIDE_ADMIN_UI PHP constant in wp-config.php file. Code styling clean-up. The minimum required PHP version is changed to 7.1 from PHP 7.3. It’s strongly 1.4
- — Version 1.5 Updates to the readme file to make it more clear that this plugin supports both Classic Editor and Block Editor. 1.5
- — Version 1.6 Updated the plugin minimum WordPress core requirement to 4.9, along with relevant compatibility changes. The plugin works on all WordPress versions from 4.9 through 5.6 and up. 1.6
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.6
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds support for embedding Facebook and Instagram posts in Block Editor (Gutenberg) and Classic Editor."
- ✓ Has a FAQ 5 questions in the FAQ.
- ! FAQ asks real questions 3 of 5 FAQ entries are headings, not questions ("WordPress already supports this feature in core").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Block editor, Instagram, Facebook.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 930 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 4 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-01 4K+ → 3K+ down after 242 days in tier
- 2026-03-04 5K+ → 4K+ down after 652 days in tier
- 2024-05-21 4K+ → 5K+ up after 313 days in tier
- 2023-07-13 5K+ → 4K+ down after 1 days in tier
- 2023-07-12 4K+ → 5K+ up after 1 days in tier
- 2023-07-11 5K+ → 4K+ down after 15 days in tier
- 2023-06-26 4K+ → 5K+ up after 1 days in tier
- 2023-06-25 5K+ → 4K+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Metricool – Social media and site statistics 90K+ installs · 4.3★ · 2 shared tags A -
Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ installs · 4.7★ · 2 shared tags A -
Embed PDF Viewer 20K+ installs · 4.4★ · 2 shared tags A -
Disable Embeds 10K+ installs · 4.2★ · 2 shared tags A -
Embedly 2K+ installs · 3.6★ · 2 shared tags B -
Iframely – WP media embeds, cards and blocks 2K+ installs · 3.8★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for oEmbed Plus into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/oembed-plus" width="480" height="300" style="border:0" loading="lazy" title="oEmbed Plus — Plugin Pulse"></iframe> oEmbed Plus: 3K+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/oembed-plus
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