Hotjar for WordPress
by stoute · Analytics
Also makes 1 other plugin · 200+ installs across the portfolio →
The Hotjar for WordPress plugin adds the tracking code provided by hotjar to your site.
45 health vs 64 average across 1,030 Analytics plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.9.31, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3140 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,428 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
59
now · peak 486
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
6.3y ago
latest release · v1.3
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2021-08-17 · 1,383 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ mprice147.4y ago
I just downloaded, activated and added my hotjar account number but it cannot be verified by hotjar using the instructions on their site in my account. Happy to try again if someone can advise.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-14 300+ → 200+ down after 276 days in tier
- 2024-10-11 400+ → 300+ down after 212 days in tier
- 2024-03-13 500+ → 400+ down after 6 days in tier
- 2024-03-07 400+ → 500+ up after 2 days in tier
- 2024-03-05 500+ → 400+ down after 141 days in tier
- 2023-10-16 400+ → 500+ up after 94 days in tier
- 2023-07-14 500+ → 400+ down after 4 days in tier
- 2023-07-10 400+ → 500+ up after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ installs · 4.3★ · 2 shared tags B -
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
WooCommerce Analytics 20K+ installs · 4.0★ · 2 shared tags B -
Aurora Heatmap 20K+ installs · 4.2★ · 2 shared tags C -
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 2 shared tags C -
UserHeat Plugin 5K+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Hotjar for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/sws-hotjar" width="480" height="300" style="border:0" loading="lazy" title="Hotjar for WordPress — Plugin Pulse"></iframe> Hotjar for WordPress: 200+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/sws-hotjar