Pop-up Popups
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Health
A 89/100
no flags
Active installs
10K+
≈19K estimated
Momentum
-34%
downloads vs prior 30d
Biggest opportunity: Swap “lightbox” and “popups” for “ups” and “ad blocker”. “lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “ups” sits at #6 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “ad blocker” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 58 average across 25,754 Uncategorized plugins
Install conversion
How it's measured →2.7%
of downloads still active
At least 10K of 372.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,771 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 65 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 86 reviews, smoothed to 4.48★
5 of 5 tags set · short description under 30 characters
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
+0.4
Velocity
places per keyword, 26d
25%
Breadth
of keywords climbing, 26d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| pop up your tag | #1 | #1 | 0 |
| pop ups your tag | #2 | #2 | 0 |
| pop | #2 | #3 | 0 |
| lightbox pop | #1 | #1 | 0 |
| pop plugin | #3 | #4 | down 1 |
| ups | #6 | #5 | up 1 |
| modals your tag | #12 | #10 | up 1 |
| dummy | #17 | #11 | up 2 |
| dummy data | #18 | #11 | up 2 |
| ad blocker | #18 | #13 | down 1 |
| lightbox your tag | Not in the top 24 | ||
| popups your tag | Not in the top 24 | ||
29 searches this plugin appeared in over the last 90 days, 10 listed. 19 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “lightbox” and “popups” for “ups” and “ad blocker”. “lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “ups” sits at #6 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “ad blocker” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “modals”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 19.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
2mo ago
latest release · v1.2.9 · 28 Aug 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 95% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 8 Nov 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ eliasxgg6mo ago
Bastante funcional y facil de utilizar
Read on wp.org ↗ - ★★★★★ markaceves12mo ago
Has made working with my site super easy.
Read on wp.org ↗ - ★★★★★ bethanysupport121.3y ago
Hard to find a pop up plugin that you don’t have to use their form on! I just needed something I could design myself so this is great!
Read on wp.org ↗ - ★★★★★ lamm0071.5y ago
Macht genau, was es soll.
Read on wp.org ↗ - ★★★★★ leonardosrooms1.7y ago
Il plugin Pop-up si rivela essere uno strumento versatile e intuitivo per chi desidera integrare notifiche, forme di contatto o messaggi importanti direttamente nel proprio sito web. La sua interfaccia utente è semplice da gestire, permettendo persino agli utenti meno esperti di personalizzare facilmente il design, il testo e il comportamento dei pop-up. Un aspetto particolarmente apprezzabile è la flessibilità offerta dalle varie opzioni di trigger (ad esempio, al caricamento della pagina, alla chiusura o dopo un determinato intervallo di tempo), che consentono di adattare l’esperienza all’obiettivo specifico. Tuttavia, a seconda della versione gratuita o premium, alcune funzionalità avanzate come analitiche dettagliate o stili più sofisticati potrebbero non sono disponibili ilmio utilizzo è talmente basilare che la versione gratuita al momento va piu che bene. In sintesi, questo plugin rappresenta una soluzione efficace e accessibile per migliorare l’interazione con i visitatori del sito.
Read on wp.org ↗ - ★★★★★ aazarghafoor2.1y ago
Amzaing
Read on wp.org ↗ - ★★★★★ ayilee282.2y ago
It was great. Thank you.
Read on wp.org ↗ - ★★★★★ vladisstrofinx2.2y ago
Everything I needed.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.8 Tested with WordPress 6.8.3 Minor compatibility testing update 1.2.8
- — Version 1.2.7 Tested with WordPress 6.7 Minor improvements for error handling 1.2.7
- — Version 1.2.6 Tested with WordPress 6.6 Minor performance improvements Improvements for PHP 8 utilization 1.2.6
- — Version 1.2.5 [NOTE] Changed plugin’s author name to our company account [NOTE] Tested up with WordPress 6.4.3 1.2.5
- — Version 1.2.4 [NOTE] Upgraded analyst module to latest version [NOTE] Tested up to PHP v8.3 1.2.4
- — Version 1.2.3 [NOTE] Updated review module for better compatiblity [NOTE] Updated analyst module [NOTE] Tested with WordPress 6.4.2 1.2.3
Security history
via Wordfence IntelligenceAll 5 disclosed vulnerabilities are patched in the current version (1.2.9). Sites still on an older version should update.
- 2022-08-08 Missing Authorization Affects <= 1.1.1 Patched in 1.1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 29 languages, 28 at 90% or more
Plus 5 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 13 characters, too short to say what the plugin does.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,637 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("lightbox", "Modals", "pop up" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-11-12 9K+ → 10K+ up after 39 days in tier
- 2022-10-04 6K+ → 9K+ up after 200 days in tier
- 2022-03-18 4K+ → 6K+ up after 213 days in tier
- 2021-08-17 20+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- E Elegance Modal Box 70+ installs · 4.0★ · 3 shared tags D
-
Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ installs · 4.5★ · 2 shared tags A -
Responsive Lightbox 10K+ installs · 4.5★ · 2 shared tags C -
PopupAlly 2K+ installs · 4.1★ · 2 shared tags B -
YITH WooCommerce Popup 2K+ installs · 3.2★ · 2 shared tags B -
WP Modal Popup with Cookie Integration 1K+ installs · 4.1★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Pop-up into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pop-up-pop-up" width="480" height="300" style="border:0" loading="lazy" title="Pop-up — Plugin Pulse"></iframe> Pop-up: 10K+ active installs, 4.7★ (86 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/pop-up-pop-up
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