PopupAlly allows you to create advanced popup signup forms in under 5 minutes without dealing with messy code.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
no flags
Active installs
2K+
≈2.6K estimated
Momentum
+31%
downloads vs prior 30d
Biggest opportunity: Swap “conversion” for “infusionsoft”. “conversion” isn't earning its slot: you're not in the first 24 results for its own search. “infusionsoft” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 65 average across 2,509 Forms plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 2K of 378.1K lifetime downloads are still running, below its category: the median Forms plugin keeps 1.2%, across 1,668 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 156 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.1★ over 76 reviews, smoothed to 4.10★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| infusionsoft | #19 | #18 | down 1 |
| conversion your tag | Not in the top 24 | ||
| free popups your tag | Not in the top 24 | ||
| lightbox your tag | Not in the top 24 | ||
| popups your tag | Not in the top 24 | ||
| sign up form your tag | Not in the top 24 | ||
31 searches this plugin appeared in over the last 90 days, 1 listed. 30 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “conversion” for “infusionsoft”. “conversion” isn't earning its slot: you're not in the first 24 results for its own search. “infusionsoft” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v2.1.7 · 28 May 2026
60
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 76% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; the previous band took 14 months to cross, which places it about 58% of the way through.
Install history since 15 Aug 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ Anonymous6.7y ago
I spent hours trying to find a plugin to make a pop-up (popup?) for my Mad Mimi account. At last! This worked! Okay, it took more like 10 minutes, but it works perfectly!
Read on wp.org ↗ - ★★★★★ LeftHandedCat8.5y ago
Unfortunately, the free version will become unusable on 25th May 2018, because its not GDPR compliant: The support told me, that the nescessary Opt-In checkbox (data processing agreement opt-in) is only available in the paid version. Small blogs and projects like my website have to look for an alternative. As long as the devs do not rethink to comply with the GDPR in the free version, this plugin is no longer recommended for european residents and all small blogs with european targeted audiences. Especially low or non-profit websites that can not spend $100 per year to have a legally required checkbox. This topic was modified 8 years, 2 months ago by LeftHandedCat.
Read on wp.org ↗ - ★★★★★ felipemdd8.9y ago
Trying to delete a popup and the saved changes dont work!
Read on wp.org ↗ - ★★★★★ Alainb9.3y ago
I do not understand why this popup plugin is not as popular as all, and i say ALL the others i found on internet! This is the first time i find a plugin that actually allow me to design absolutly aspect of my popup from the background, to the locations and size of the input fields. No other plugin outhere allow me to do that witout any coding experience. PopupAllypro does that! It is fully responsive! Compatible with popular form software like mailchimp I highly recommand that plugin WAY before all the other popular plugin i tried (have been trying a.. lot!)
Read on wp.org ↗ - ★★★★★ cwibowo9.3y ago
Initializing Polite Opt-In Sequence… The author only help for PRO version. So if you are FREE user, don’t bother to install. Thanks
Read on wp.org ↗ - ★★★★★ jerome9.6y ago
Great plugin. It does the job. But I’ve just discovered that it changes the color of checkout button in woocommerce to black… 🙁
Read on wp.org ↗ - ★★★★★ detektivka9.7y ago
No comment, works great for popups an embedded messages.
Read on wp.org ↗ - ★★★★★ Rik03999.8y ago
Hi, Well, I was intending to ask a question but of ALL posts made to date, only three where answered? DELETED
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.1.7 WP 6.9 Compatiblity check Removed 30 Day List Building Challenge 2.1.7
- — Version 2.1.6 WP Compatibility 2.1.6
- — Version 2.1.5 WP Compatibility 2.1.5
- — Version 2.1.4 WP Compatibility 2.1.4
- — Version 2.1.3 Update tested version to 6.5.4. 2.1.3
- — Version 2.1.2 Add logic to remove “script” code if DISALLOW_UNFILTERED_HTML flag is enabled. Update tested version to 6.5.3. 2.1.2
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.1.7). Sites still on an older version should update.
- Patched Medium · 4.4 PopupAlly <= 2.1.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-05-20 CVE-2024-34796 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.1 Patched in 2.1.2
- 2024-04-25 CVE-2024-33639 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.1 Patched in 2.1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "PopupAlly allows you to create advanced popup signup forms in under 5 minutes without dealing with messy code."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 8 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Mailchimp, ConvertKit, ActiveCampaign, LearnDash and 1 more.
- ✓ Headings and lists 8 headings and 2 lists.
- ✓ Enough to quote 7,838 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "free popups", "sign-up form" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-08 3K+ → 2K+ down after 416 days in tier
- 2025-03-18 4K+ → 3K+ down after 336 days in tier
- 2024-04-16 5K+ → 4K+ down after 262 days in tier
- 2023-07-29 6K+ → 5K+ down after 199 days in tier
- 2023-01-11 7K+ → 6K+ down after 144 days in tier
- 2022-08-20 8K+ → 7K+ down after 153 days in tier
- 2022-03-20 9K+ → 8K+ down after 234 days in tier
- 2021-07-29 10K+ → 9K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 2 shared tags A -
Pop-up 10K+ installs · 4.6★ · 2 shared tags A -
Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms 700+ installs · 4.1★ · 2 shared tags C -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 1 shared tag A -
Shortcodes Ultimate – Content Elements 400K+ installs · 4.9★ · 1 shared tag A -
Firelight Lightbox 200K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for PopupAlly into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/popupally" width="480" height="300" style="border:0" loading="lazy" title="PopupAlly — Plugin Pulse"></iframe> PopupAlly: 2K+ active installs, 4.1★ (76 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/popupally
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