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wp.org search vs our merit ranking: “lightbox pop”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lightbox pop”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Image and Video Lightbox, Image PopUp shows at wp.org #10 but places #20 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 3.3★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Share Icons & Social Share Buttons places #10 on merit, 4.9★ from 1911 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Pop-up 10K+ · 4.7★ (86) wp.org #1 2 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #2 3 WP Video Lightbox 30K+ · 4.3★ (67) wp.org #3 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #6 2 too low 5 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #5 6 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #8 2 too low 7 Photo Gallery by 10Web – Mobile-Friendly Image Gallery 100K+ · 4.5★ (1581) wp.org #14 ↓3 7 too low 8 Responsive Lightbox 10K+ · 4.6★ (42) wp.org #7 1 too high 9 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #9 ↑1 10 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #19 ↑3 9 too low 11 Ultimate Lightbox 1K+ · 4.1★ (19) wp.org #4 7 too high 12 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #13 ↑1 1 too low 13 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #24 ↓4 11 too low 14 Forms for Mailchimp by Optin Cat – Grow Your MailChimp List 2K+ · 4.4★ (77) wp.org #12 2 too high 15 Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226) wp.org #22 ↓3 7 too low 16 QuadLayers TikTok Feed 7K+ · 3.9★ (61) wp.org #11 ↑4 5 too high 17 Album Gallery for Photo & Video 4K+ · 4.8★ (26) wp.org #16 ↑1 1 too high 18 WP Yelp Review Slider 1K+ · 4.9★ (24) wp.org #21 ↑2 3 too low 19 T Themify Popup 8K+ · 4.9★ (11) wp.org #18 1 too high 20 Image and Video Lightbox, Image PopUp 1K+ · 3.3★ (12) wp.org #10 ↓1 10 too high 21 Video Grid 1K+ · 4.4★ (15) wp.org #20 ↑1 1 too high 22 WP Flow Plus 800+ · 5.0★ (6) wp.org #17 ↓1 5 too high 23 Feeds for TikTok (TikTok feed, video, and gallery plugin) 70K+ · 4.3★ (11) wp.org #23 ↑1 24 WP Popup 1K+ · 4.2★ (6) wp.org #15 ↓2 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.