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wp.org search vs our merit ranking: “infusionsoft”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “infusionsoft”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Thrive Automator shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. places #7 on merit, 4.8★ from 438 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP Gravity Forms Keap/Infusionsoft 300+ · 4.9★ (38) wp.org #1 2 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #4 ↑1 2 too low 3 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514) wp.org #6 3 too low 4 WP Popups – WordPress Popup builder 30K+ · 4.9★ (112) wp.org #7 ↑1 3 too low 5 Integration for Keap/infusionsoft and Contact Form 7, WPForms, Elementor, Formidable, Ninja Forms 200+ · 5.0★ (6) wp.org #2 3 too high 6 WP Keap/Infusionsoft WooCommerce Plugin 40+ · 4.6★ (9) wp.org #3 3 too high 7 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #11 4 too low 8 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #9 1 too low 9 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #10 ↓3 1 too low 10 URL Params 8K+ · 5.0★ (37) wp.org #12 2 too low 11 Featured Images in RSS for Mailchimp & More 20K+ · 4.3★ (113) wp.org #15 4 too low 12 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #16 ↓2 4 too low 13 MailMunch – Grow your Email List 5K+ · 4.7★ (241) wp.org #14 ↓1 1 too low 14 G Gravity Forms Keap Feed 100+ · 5.0★ (5) wp.org #5 ↓1 9 too high 15 FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #13 ↓3 2 too high 16 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #21 5 too low 17 Affiliates Manager 8K+ · 4.1★ (61) wp.org #17 18 PopupAlly 2K+ · 4.1★ (76) wp.org #19 ↓1 1 too low 19 Thrive Automator 10K+ · 5.0★ (5) wp.org #8 11 too high 20 FormLift for Keap (Legacy) Web Forms 300+ · 4.6★ (12) wp.org #18 ↓2 2 too high 21 Contact Form 7 Connector 5K+ · 4.3★ (16) wp.org #22 ↓1 1 too low 22 S Surbma | Infusionsoft Shortcode 10+ · 0.0★ (0) wp.org #20 ↓1 2 too high 23 FuseDesk 40+ · 5.0★ (2) wp.org #23 ↓1 24 Take the Lead 20+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.