Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads
by Conversios · eCommerce
Fix missing WooCommerce conversions using server-side GTM tracking. Improve GA4, Google Ads & Meta Conversions API accuracy.
85 health vs 70 average across 8,669 eCommerce plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 10 of 3.0K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 4,835 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
| Keyword | wp.org | On merit | Change |
|---|---|---|---|
| gtm server side | #10 | #15 | — |
| google merchant center | #23 | #22 | 0 |
| gtm | #24 | #18 | 0 |
What to do about it
- Add “gtm server side” to your wp.org tags. You already rank #10 for it without listing it. WordPress.org counts only your first five tags, so it's a slot worth spending.
Daily downloads
Since 2024-09-24 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
174
now · peak 177
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-23 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 3 shared tags A -
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 2 shared tags A -
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 2 shared tags A -
Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ installs · 4.5★ · 2 shared tags C -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/server-side-tagging-via-google-tag-manager-for-wordpress" width="480" height="300" style="border:0" loading="lazy" title="Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads — Plugin Pulse"></iframe> Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads: 10+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-09-24. https://plugins.wpmayor.com/plugin/server-side-tagging-via-google-tag-manager-for-wordpress