Shrinkify Image Compression
by shrinkify · Performance
Supercharge your WordPress site with next-gen image compression. Convert to AVIF & WebP in one click.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
10+
≈17 estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: “avif”, “image compression” and “image optimizer” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
83 health vs 69 average across 1,807 Performance plugins
Install conversion
How it's measured →1.6%
of downloads still active
At least 10 of 612 lifetime downloads are still running, in line with its category: the median Performance plugin keeps 1.4%, across 1,105 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 9 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| avif your tag | Not in the top 24 | ||
| image compression your tag | Not in the top 24 | ||
| image optimizer your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 0 listed. 2 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “avif”, “image compression” and “image optimizer” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 31 Mar 2026 · 215 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 129 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Supercharge your WordPress site with next-gen image compression. Convert to AVIF & WebP in one click."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for One audience phrase ("built for"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,284 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "image optimizer" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Modern Image Formats 100K+ installs · 3.7★ · 3 shared tags B -
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A -
PixelCraft with WebP 500+ installs · 4.1★ · 3 shared tags A -
Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ installs · 2.0★ · 2 shared tags C -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Shrinkify Image Compression into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shrinkify-image-compression" width="480" height="300" style="border:0" loading="lazy" title="Shrinkify Image Compression — Plugin Pulse"></iframe> Shrinkify Image Compression: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/shrinkify-image-compression
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