Shrinkwell Image Optimizer

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 30+ in roughly 166 days.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

1. ★★★★★ rosalinev

   3mo ago

   Great plugin for a WooCommerce store with lots of product images. Running a sports clothing webshop (msportsofficial.com) means a lot of product photos, like jerseys, caps, hoodies across multiple categories and clubs. Image file sizes were adding up fast and slowing things down.Shrinkwell handled the bulk optimization smoothly. The 5-image test run before going all-in was a smart touch. Exactly what you want before touching a full product media library. Backups were kept automatically, so there was no risk involved. WebP versions were generated and the delivery test confirmed they were actually being served on the frontend.No external API, no account, no monthly fee. Everything runs on the server itself. For a WooCommerce store where product images directly affect conversions, faster load times matter, and Shrinkwell delivered that without any hassle. Solid plugin, actively updated, and does exactly what it promises.

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-07 10+ → 20+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Select Pakistan Image Optimizer — WebP & AVIF Converter 40+ installs · 4.0★ · 4 shared tags B
• TinySharp Image Optimizer Connector — installs · 4.0★ · 4 shared tags B
• Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 3 shared tags A
• Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 3 shared tags A
• ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags A
• QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A

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Shrinkwell Image Optimizer: 20+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/shrinkwell-image-optimizer