Shrinkwell Image Optimizer
by levmedia · Performance
Also makes 1 other plugin · 40+ installs across the portfolio →
Optimize images with WebP and AVIF, then review possibly unused media safely.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
20+
≈22 estimated
Momentum
+20%
downloads vs prior 30d
Biggest opportunity: Swap “avif” for “possibly”. “avif” isn't earning its slot: you're not in the first 24 results for its own search. “possibly” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 20 of 2K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 26 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 113 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.7
Velocity
places per keyword, 9d
10%
Breadth
of keywords climbing, 9d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| possibly | #12 | #20 | down 1 |
| avif your tag | Not in the top 24 | ||
| image compression your tag | Not in the top 24 | ||
| image optimization your tag | Not in the top 24 | ||
| media cleanup your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
13 searches this plugin appeared in over the last 90 days, 1 listed. 12 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “avif” for “possibly”. “avif” isn't earning its slot: you're not in the first 24 results for its own search. “possibly” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 16 May 2026 · 169 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 950 · peaks are release surges
Directory rank
Ranked about #25,300 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
26
releases in the last 12 months
4mo ago
latest release · v1.16.4 · 10 Jul 2026
26
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just over 20.
At the current install trend, crossing 30+ in roughly 133 days.
Install history since 15 May 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ rosalinev5mo ago
Great plugin for a WooCommerce store with lots of product images. Running a sports clothing webshop (msportsofficial.com) means a lot of product photos, like jerseys, caps, hoodies across multiple categories and clubs. Image file sizes were adding up fast and slowing things down.Shrinkwell handled the bulk optimization smoothly. The 5-image test run before going all-in was a smart touch. Exactly what you want before touching a full product media library. Backups were kept automatically, so there was no risk involved. WebP versions were generated and the delivery test confirmed they were actually being served on the frontend.No external API, no account, no monthly fee. Everything runs on the server itself. For a WooCommerce store where product images directly affect conversions, faster load times matter, and Shrinkwell delivered that without any hassle. Solid plugin, actively updated, and does exactly what it promises.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Optimize images with WebP and AVIF, then review possibly unused media safely."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "designed for", "for portfolios").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 10 headings and 5 lists.
- ✓ Enough to quote 3,266 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "image compression" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Select Pakistan Image Optimizer — WebP & AVIF Converter 60+ installs · 4.0★ · 4 shared tags B -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 3 shared tags A -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 3 shared tags A -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags A -
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A -
CodingBunny Image Optimizer 600+ installs · 4.0★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Shrinkwell Image Optimizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shrinkwell-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="Shrinkwell Image Optimizer — Plugin Pulse"></iframe> Shrinkwell Image Optimizer: 20+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/shrinkwell-image-optimizer
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