CodingBunny Image Optimizer LITE
by CodingBunny · Performance
Also makes 4 other plugins · 610+ installs across the portfolio →
Image Optimizer Lite is a WordPress plugin that optimizes, converts images to WebP or AVIF on upload, and resizes them to specified dimensions.
83 health vs 67 average across 1,075 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-02-10 · 566 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
197
now · peak 358
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
3mo ago
latest release · v3.0.2
18
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 500+ in roughly 123 days.
Install history · since 2025-02-09 · 562 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$129 a year, typical for Performance plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 400–500 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 400–500
- Category
- Performance
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 1
- Last updated
- 1 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ Aphagon1.5y ago
I’m using the Pro version of this plugin, and it’s working well so far. I haven’t encountered any issues yet.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-31 300+ → 400+ up after 2 days in tier
- 2026-05-29 400+ → 300+ down after 1 days in tier
- 2026-05-28 300+ → 400+ up after 4 days in tier
- 2026-05-24 400+ → 300+ down after 2 days in tier
- 2026-05-22 300+ → 400+ up after 1 days in tier
- 2026-05-21 400+ → 300+ down after 4 days in tier
- 2026-05-17 300+ → 400+ up after 175 days in tier
- 2025-11-23 200+ → 300+ up after 70 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Web Pixel Studio Image Compressor 20+ installs · 4.0★ · 3 shared tags B -
EWWW Image Optimizer 1M+ installs · 4.8★ · 2 shared tags A -
CompressX — AVIF & WebP Converter, Media Replacement 40K+ installs · 4.9★ · 2 shared tags A -
Cimo – Free Instant Image Optimizer & WebP Converter 10K+ installs · 4.5★ · 2 shared tags A -
Webp Transformer 200+ installs · 3.6★ · 2 shared tags D -
Auto WebP Converter & Logger 100+ installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for CodingBunny Image Optimizer LITE into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/coding-bunny-image-optimizer-lite" width="480" height="300" style="border:0" loading="lazy" title="CodingBunny Image Optimizer LITE — Plugin Pulse"></iframe> CodingBunny Image Optimizer LITE: 400+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/coding-bunny-image-optimizer-lite