Simple Header and Footer
by Alberto Reineri · Analytics
Also makes 1 other plugin · 70+ installs across the portfolio →
Insert code in your site's header and footer. Ideal for Google Analytics, Facebook Pixel and other tracking scripts.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
60+
≈60 estimated
Momentum
+59%
downloads vs prior 30d
Biggest opportunity: Swap “analytics” for “header and footer”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “header and footer” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 67 average across 1,832 Analytics plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 60 of 1.6K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,011 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 39 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
+0.3
Velocity
places per keyword, 27d
20%
Breadth
of keywords climbing, 27d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| header and footer | #17 | #22 | 0 |
| header and footer scripts | #16 | #21 | 0 |
| header and footer script | #16 | #21 | 0 |
| insert scripts to header | #17 | #23 | — |
| header footer scripts | #18 | #22 | 0 |
| header footer script | #19 | #22 | up 2 |
| header footer html | #21 | #24 | up 1 |
| header footer custom html | #24 | #24 | 0 |
| analytics your tag | Not in the top 24 | ||
| facebook pixel your tag | Not in the top 24 | ||
| footer your tag | Not in the top 24 | ||
| header your tag | Not in the top 24 | ||
| scripts your tag | Not in the top 24 | ||
12 searches this plugin appeared in over the last 90 days, 8 listed. 4 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics” for “header and footer”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “header and footer” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 10 Jan 2024 · 1,027 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 322 · peaks are release surges
Directory rank
Ranked about #19,000 to #20,000, alongside the other plugins at 60+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
1mo ago
latest release · v1.1.1 · 24 Sep 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Crossed into this band 15 days ago and a band this size takes about a year or more to cross, so the real count is still just over 60.
At the current install trend, crossing 70+ in roughly 38 days.
Install history since 9 Jan 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ lucaromano2.8y ago
Super Simple and very fast to use! Thanks!
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.1.1). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Insert code in your site's header and footer. Ideal for Google Analytics, Facebook Pixel and other tracking..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics, Multisite, Facebook.
- ✓ Headings and lists 3 headings and 1 list.
- ✓ Enough to quote 1,262 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-18 50+ → 60+ up after 63 days in tier
- 2026-08-16 40+ → 50+ up after 3 days in tier
- 2026-08-13 30+ → 40+ up after 34 days in tier
- 2026-07-10 20+ → 30+ up after 113 days in tier
- 2026-03-19 30+ → 20+ down after 193 days in tier
- 2025-09-07 40+ → 30+ down after 37 days in tier
- 2025-08-01 50+ → 40+ down after 84 days in tier
- 2025-05-09 60+ → 50+ down after 127 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Insert Headers And Footers 200K+ installs · 4.9★ · 3 shared tags A -
Head, Footer and Post Injections 200K+ installs · 4.9★ · 3 shared tags A -
Header and Footer Scripts 200K+ installs · 4.4★ · 3 shared tags B -
Header Footer Code Manager 600K+ installs · 4.9★ · 2 shared tags A - S SOGO Add Script to Individual Pages Header Footer 20K+ installs · 4.2★ · 2 shared tags D
-
Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Simple Header and Footer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-header-and-footer" width="480" height="300" style="border:0" loading="lazy" title="Simple Header and Footer — Plugin Pulse"></iframe> Simple Header and Footer: 60+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/simple-header-and-footer
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