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wp.org search vs our merit ranking: “sell digital print”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sell digital print”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

eBook Crafter – Convert Posts to PDF eBooks, Ready to Print shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy places #9 on merit, 4.6★ from 769 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4,833) wp.org #1 2 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4,342) wp.org #2 3 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments 80K+ · 4.8★ (289) wp.org #4 wp.org ranks it 1 place below merit 4 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #3 wp.org ranks it 1 place above merit 5 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1,598) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 PW WooCommerce Gift Cards 20K+ · 4.7★ (195) wp.org #5 ↑1 wp.org ranks it 1 place above merit 7 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #7 8 Sunshine Photo Cart – Client Photo Gallery & Photo Proofing for Photographers 1K+ · 4.7★ (138) wp.org #8 9 Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) wp.org #13 ↓1 wp.org ranks it 4 places below merit 10 WC Vendors – WooCommerce Multivendor, WooCommerce Marketplace, Product Vendors 3K+ · 4.5★ (188) wp.org #10 ↓1 11 PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ · 4.7★ (530) wp.org #14 ↓1 wp.org ranks it 3 places below merit 12 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #9 ↓2 wp.org ranks it 3 places above merit 13 SupportCandy – Helpdesk, Support Ticket System & AI Chatbot 10K+ · 4.9★ (289) wp.org #17 wp.org ranks it 4 places below merit 14 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #12 ↓1 wp.org ranks it 2 places above merit 15 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #16 wp.org ranks it 1 place below merit 16 MPL-Publisher — Ebook & Audiobook Creator 700+ · 4.9★ (46) wp.org #19 ↓3 wp.org ranks it 3 places below merit 17 Ebook Store 700+ · 4.4★ (60) wp.org #20 ↓1 wp.org ranks it 3 places below merit 18 Subscriptions for WooCommerce with Stripe Recurring Payments 1K+ · 4.8★ (26) wp.org #21 ↓3 wp.org ranks it 3 places below merit 19 Affiliates Manager 8K+ · 4.1★ (61) wp.org #24 ↓1 wp.org ranks it 5 places below merit 20 Serial Codes Generator and Validator with WooCommerce Support 700+ · 4.6★ (13) wp.org #23 ↓2 wp.org ranks it 3 places below merit 21 Printcart Store – Web to Print Product Designer for WooCommerce 70+ · 4.1★ (12) wp.org #18 ↓3 wp.org ranks it 3 places above merit 22 eBook Crafter – Convert Posts to PDF eBooks, Ready to Print 100+ · 5.0★ (3) wp.org #11 ↓1 wp.org ranks it 11 places above merit 23 TNC FlipBook 3D – PDF Flipbook, 3D Flipbook, PDF Viewer, PDF Embedder 400+ · 5.0★ (2) wp.org #22 wp.org ranks it 1 place above merit 24 Bookvault 800+ · 5.0★ (1) wp.org #15 ↓1 wp.org ranks it 9 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.