Swatchly – Product Variation Swatches for WooCommerce
by HasThemes · eCommerce
Also makes 13 other plugins · 15.8K+ installs across the portfolio →
Product Variation Swatches For WooCommerce Products.
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Health
A 86/100
no flags
Active installs
5K+
≈5.8K estimated
Momentum
+60%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce attributes”, “woocommerce variation” and “product attributes” for “product variation swatches”, “product variation” and “swatches”. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “product variation swatches” sits at #6 untagged, close enough for a declared tag to move it up. “woocommerce variation” isn't earning its slot: you're not in the first 24 results for its own search. “product variation” sits at #11 untagged, close enough for a declared tag to move it up. “product attributes” isn't earning its slot: it only gets you to #20. “swatches” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 71 average across 9,824 eCommerce plugins
Install conversion
How it's measured →2.8%
of downloads still active
At least 5K of 175.7K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 11 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 26 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 29 reviews, weighted for review count to 4.2★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.0
Velocity
places per keyword, 28d
28%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| color swatch your tag | #3 | #5 | 0 |
| product variation swatches | #6 | #8 | 0 |
| variation swatches for woocommerce | #9 | #8 | 0 |
| variation swatches your tag | #9 | #9 | up 1 |
| product variation | #11 | #15 | 0 |
| swatches | #11 | #13 | up 1 |
| variation | #17 | #16 | 0 |
| swatch | #6 | #7 | down 2 |
| variation slider swatches | #6 | #11 | up 1 |
| product attributes your tag | #20 | #17 | 0 |
| shop product variation swatches | #9 | #10 | 0 |
| variation product swatches | #10 | #12 | 0 |
| woocommerce product swatch | #10 | #12 | up 1 |
| product variable color and image swatches | #11 | #10 | 0 |
| product swatches | #11 | #13 | 0 |
| product attribute swatches | #11 | #10 | 0 |
| woocommerce swatches | #12 | #16 | up 2 |
| woocommerce variation swatches | #12 | #14 | up 1 |
| woocommerce attributes swatches | #13 | #14 | up 1 |
| woocommerce attribute swatches | #14 | #15 | 0 |
| woocommerce attributes your tag | Not in the top 24 | ||
| woocommerce variation your tag | Not in the top 24 | ||
118 searches this plugin appeared in over the last 90 days, 20 listed. 90 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “woocommerce attributes”, “woocommerce variation” and “product attributes” for “product variation swatches”, “product variation” and “swatches”. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “product variation swatches” sits at #6 untagged, close enough for a declared tag to move it up. “woocommerce variation” isn't earning its slot: you're not in the first 24 results for its own search. “product variation” sits at #11 untagged, close enough for a declared tag to move it up. “product attributes” isn't earning its slot: it only gets you to #20. “swatches” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 7.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
26d ago
latest release · v1.4.17 · 8 Oct 2026
49
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 83% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago and the previous band took 2.1 years to cross, so the real count is still just under 6K.
Install history since 20 Jan 2022
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.4.13 Fixed: Out-of-stock swatches were not marked as disabled on products with a single variation attribute. Fixed: Swatches stopped working after pagination on block themes using the Query Loop block (WP Interactivity API). 1.4.13
- — Version 1.4.12 Improved: Admin notice display. 1.4.12
- — Version 1.4.11 Fixed: Compatibility issue with WPC Smart Quick View plugin. 1.4.11
- — Version 1.4.10 Improved: Variation URL feature now works with any theme structure. 1.4.10
- — Version 1.4.9 Added: Oxygen Builder compatibility. 1.4.9
- — Version 1.4.8 Fixed: Minor issue with notice manager. 1.4.8
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.4.17). Sites still on an older version should update.
- Patched High · 7.2 Swatchly – Product Variation Swatches for WooCommerce <= 1.4.13 - Unauthenticated Stored Cross-Site Scripting ↗2026-08-19 CVE-2026-66605 Improper Neutralization of Input During Web Page Generation Affects <= 1.4.13 Patched in 1.4.14
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 17 questions in the FAQ.
- ✓ FAQ asks real questions 17 of 17 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "ideal for").
- ✓ Names what it works with Mentions WooCommerce, Elementor.
- ✓ Headings and lists 10 headings and 12 lists.
- ✓ Enough to quote 7,500 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "product attributes", "woocommerce attributes" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-16 6K+ → 5K+ down after 773 days in tier
- 2024-04-03 7K+ → 6K+ down after 41 days in tier
- 2024-02-22 6K+ → 7K+ up after 360 days in tier
- 2023-02-27 5K+ → 6K+ up after 146 days in tier
- 2022-10-04 4K+ → 5K+ up after 71 days in tier
- 2022-07-25 1K+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce 9K+ installs · 4.5★ · 3 shared tags A -
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 3 shared tags A -
Variation Swatches for WooCommerce 2K+ installs · 3.6★ · 3 shared tags -
C4D Woo Variation Images 100+ installs · 3.9★ · 3 shared tags D -
Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 3 shared tags B -
TPure Variation Swatches for WooCommerce 100+ installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for Swatchly – Product Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/swatchly" width="480" height="300" style="border:0" loading="lazy" title="Swatchly – Product Variation Swatches for WooCommerce — Plugin Pulse"></iframe> Swatchly – Product Variation Swatches for WooCommerce: 5K+ active installs, 4.5★ (29 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/swatchly
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