Tracking Code for Google Tag Manager
by Clayton Collie · Analytics
Simple, lightweight solution for inserting your Google Tag Manager Universal tracking code.
53 health vs 66 average across 395 Analytics plugins
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Update recency
To rank higher: Last updated 742 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-06 · 1,380 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
26
now · peak 73
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “20+”. The real number sits in this band.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 30+ in roughly 450 days.
Install history · since 2022-10-05 · 1,378 observations
Details
Growth timeline
Install-band crossings we have observed, and how long each band took to outgrow
- 2026-07-03 30+ → 20+ down after 5 days in band
- 2026-06-28 20+ → 30+ up after 12 days in band
- 2026-06-16 30+ → 20+ down after 12 days in band
- 2026-06-04 20+ → 30+ up after 144 days in band
- 2026-01-11 30+ → 20+ down after 67 days in band
- 2025-11-05 20+ → 30+ up after 173 days in band
- 2025-05-16 10+ → 20+ up after 440 days in band
- 2024-03-02 — → 10+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
Metronet Tag Manager 20K+ installs · 4.2★ · 3 shared tags A -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 2 shared tags B - G Google Tag Manager 10K+ installs · 4.0★ · 2 shared tags B
-
Stape Conversion Tracking 10K+ installs · 4.2★ · 2 shared tags A -
Really Simple Google Tag Manager (GTM) 4K+ installs · 3.6★ · 2 shared tags B -
Tracking Code for Google Analytics 100+ installs · 3.6★ · 2 shared tags D
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<iframe src="https://plugins.wpmayor.com/embed/tracking-code-for-google-tag-manager" width="480" height="300" style="border:0" loading="lazy" title="Tracking Code for Google Tag Manager — Plugin Pulse"></iframe> Tracking Code for Google Tag Manager: 20+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/tracking-code-for-google-tag-manager