Visual Website Optimizer

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 40% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ ameeykumar

   7.3y ago

   Great Experience working with the latest version of the plugin. Thanks!

   Read on wp.org ↗
2. ★★★★★ Nikola Dimitrijević

   7.4y ago

   After activation there is no “Settings” link

   Read on wp.org ↗
3. ★★★★★ snehal.samant

   11.5y ago

   great for AB tetsing. Has heatmaps and clickmaps also

   Read on wp.org ↗
4. ★★★★★ ankitjain

   12.8y ago

   The issue happens when the VWO tracking code is added to the page twice. So do make sure that when you are using the plugin, any other instance of the VWO tracking code should be removed from the page. If you still face issues, try switching to the Sync version of code (presented as option inside the plugin).

   Read on wp.org ↗
5. ★★★★★ benk21

   13.1y ago

   I have same problem with kathycook, I am seeing blank screen in chrome, safari.

   Read on wp.org ↗
6. ★★★★★ kathycook

   13.3y ago

   Since activating this plugin on our corporate website (which is run on WordPress 3.5.1) we are seeing blank pages in Chrome consistently, and sometimes in Firefox (not IE) – this is cleared to reveal page content on 1/2/3 sometimes 4 page refreshes – clearly not a great experience. Deactivating the plug-in has cleared the issue. I have installed with Asynch code set-up. I may have got something wrong in the install? Insufficient instructions with the Plug-in – including to use it to set-up tests in VWO make it unclear.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 4.14 Added support for Wingify SmartCode detection and script delivery for relevant accounts. Users with Wingify accounts will now get the optimized SmartCode automatically. 4.14
2. — Version 4.13 Version upgrade 4.13
3. — Version 4.12 Fixed the synchronous script tag attribute to support the preview debugger. 4.12
4. — Version 4.11 Fixed the synchronous script tag attribute to support the preview debugger. 4.11
5. — Version 4.10 VWO scripts are now always excluded from Jetpack Boost’s script deferral. 4.10
6. — Version 4.9 VWO SmartCode 2.2 updated Improved SmartCode performance and reliability 4.9

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-01-18 6K+ → 5K+ down after 332 days in tier
2. 2025-02-20 5K+ → 6K+ up after 82 days in tier
3. 2024-11-30 6K+ → 5K+ down after 103 days in tier
4. 2024-08-19 5K+ → 6K+ up after 103 days in tier
5. 2024-05-08 4K+ → 5K+ up after 91 days in tier
6. 2024-02-07 3K+ → 4K+ up after 81 days in tier
7. 2023-11-18 2K+ → 3K+ up after 72 days in tier
8. 2023-09-07 1K+ → 2K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Unbounce Landing Pages 10K+ installs · 3.6★ · 2 shared tags C
• Personizely — A/B Testing, Personalization, Popups & CRO 300+ installs · 4.5★ · 2 shared tags A
• PageTest.ai – AI-Powered A/B and Multivariate Testing for WordPress 20+ installs · 4.0★ · 2 shared tags C
• Landing Lion Landing Pages 10+ installs · 3.6★ · 2 shared tags D
• Catalyst Analytics — installs · 4.1★ · 2 shared tags C
• EasyTest – Simplify A/B Testing 10K+ installs · 4.0★ · 1 shared tag B

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Visual Website Optimizer: 5K+ active installs, 3.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/visual-web-optimizer