Wingify (formerly VWO & AB Tasty) is the all-in-one platform for visitor research, optimization, and experimentation.
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Health
B 80/100
Few reviews
Active installs
4K+
≈5K estimated
Momentum
+47%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce tracking” and “a b testing” for “ab” and “server side tracking”. “woocommerce tracking” isn't earning its slot: you're not in the first 24 results for its own search. “ab” sits at #8 untagged, close enough for a declared tag to move it up. “a b testing” isn't earning its slot: it only gets you to #14. “server side tracking” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
80 health vs 71 average across 9,751 eCommerce plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 4K of 188.5K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,143 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 9 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 9 days ago
Tested up to WordPress 7.0.8, the current branch or newer
3.0★ over 6 reviews, smoothed to 3.98★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.5
Velocity
places per keyword, 23d
6%
Breadth
of keywords climbing, 23d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| vwo your tag | #1 | #2 | 0 |
| wingify your tag | #1 | #1 | 0 |
| experimentation | #1 | #2 | 0 |
| ab tasty | #1 | #2 | 0 |
| split testing your tag | #9 | #20 | down 1 |
| a b testing your tag | #14 | #23 | 0 |
| ab testing woocommerce | #6 | #9 | 0 |
| research | #24 | #23 | down 1 |
| server side tracking | #23 | #24 | down 1 |
| split testing woocommerce | #18 | #21 | up 3 |
| woocommerce tracking your tag | Not in the top 24 | ||
23 searches this plugin appeared in over the last 90 days, 10 listed. 13 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce tracking” and “a b testing” for “ab” and “server side tracking”. “woocommerce tracking” isn't earning its slot: you're not in the first 24 results for its own search. “ab” sits at #8 untagged, close enough for a declared tag to move it up. “a b testing” isn't earning its slot: it only gets you to #14. “server side tracking” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “a b testing”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 8.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
9d ago
latest release · v4.17 · 22 Oct 2026
39
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 7 days ago and a band this size takes about a year or more to cross, so the real count is still just under 5K.
Install history since 27 May 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ ameeykumar7.5y ago
Great Experience working with the latest version of the plugin. Thanks!
Read on wp.org ↗ - ★★★★★ Nikola Dimitrijević7.6y ago
After activation there is no “Settings” link
Read on wp.org ↗ - ★★★★★ snehal.samant11.6y ago
great for AB tetsing. Has heatmaps and clickmaps also
Read on wp.org ↗ - ★★★★★ ankitjain13.0y ago
The issue happens when the VWO tracking code is added to the page twice. So do make sure that when you are using the plugin, any other instance of the VWO tracking code should be removed from the page. If you still face issues, try switching to the Sync version of code (presented as option inside the plugin).
Read on wp.org ↗ - ★★★★★ benk2113.3y ago
I have same problem with kathycook, I am seeing blank screen in chrome, safari.
Read on wp.org ↗ - ★★★★★ kathycook13.4y ago
Since activating this plugin on our corporate website (which is run on WordPress 3.5.1) we are seeing blank pages in Chrome consistently, and sometimes in Firefox (not IE) – this is cleared to reveal page content on 1/2/3 sometimes 4 page refreshes – clearly not a great experience. Deactivating the plug-in has cleared the issue. I have installed with Asynch code set-up. I may have got something wrong in the install? Insufficient instructions with the Plug-in – including to use it to set-up tests in VWO make it unclear.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.14 Added support for Wingify SmartCode detection and script delivery for relevant accounts. Users with Wingify accounts will now get the optimized SmartCode automatically. 4.14
- — Version 4.13 Version upgrade 4.13
- — Version 4.12 Fixed the synchronous script tag attribute to support the preview debugger. 4.12
- — Version 4.11 Fixed the synchronous script tag attribute to support the preview debugger. 4.11
- — Version 4.10 VWO scripts are now always excluded from Jetpack Boost’s script deferral. 4.10
- — Version 4.9 VWO SmartCode 2.2 updated Improved SmartCode performance and reliability 4.9
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 11 headings and 15 lists.
- ✓ Enough to quote 2,400 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("a b testing", "split testing", "WooCommerce Tracking" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-24 5K+ → 4K+ down after 279 days in tier
- 2026-01-18 6K+ → 5K+ down after 332 days in tier
- 2025-02-20 5K+ → 6K+ up after 82 days in tier
- 2024-11-30 6K+ → 5K+ down after 103 days in tier
- 2024-08-19 5K+ → 6K+ up after 103 days in tier
- 2024-05-08 4K+ → 5K+ up after 91 days in tier
- 2024-02-07 3K+ → 4K+ up after 81 days in tier
- 2023-11-18 2K+ → 3K+ up after 72 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Unbounce Landing Pages 10K+ installs · 3.6★ · 2 shared tags B -
Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization 4K+ installs · 4.7★ · 2 shared tags A -
Personizely — A/B Testing, Personalization, Popups & CRO 300+ installs · 4.5★ · 2 shared tags A -
iConvert Optimizer 200+ installs · 3.6★ · 2 shared tags - C Convert Experiences 90+ installs · 3.6★ · 2 shared tags
-
PageTest.ai – AI-Powered A/B and Multivariate Testing for WordPress 10+ installs · 4.0★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Wingify into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/visual-web-optimizer" width="480" height="300" style="border:0" loading="lazy" title="Wingify — Plugin Pulse"></iframe> Wingify: 4K+ active installs, 3.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/visual-web-optimizer
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