WebP Image Converter & Replacer – Convert to WebP, No Duplicates
by Core Essentials · Performance
Also makes 2 other plugins · 240+ installs across the portfolio →
Convert images to WebP and replace originals—no duplicates. Save storage and speed up your site. Auto-convert on upload & bulk tools (premium).
70 health vs 68 average across 1,075 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-05-08 · 480 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
211
now · peak 64.2K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
10mo ago
latest release · v1.1.3
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 200+ in roughly 483 days.
Install history · since 2025-06-30 · 385 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$129 a year, typical for Performance plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 100–200 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 100–200
- Category
- Performance
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 2
- Last updated
- 308 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ gruni7312mo ago
I was looking for a way to inside optimize the size of images on my website (.png to .webp) and found this plugin. Quick installation, easy to use. Just a link next to the media file. The bulk conversion didn’t work, so I wrote to the developer. He helped and fixed the problem quickly. Richard handled my problem with understanding and support, so I only get 5*. Thank you!
Read on wp.org ↗ - ★★★★★ Robi221.2y ago
You know when you follow instructions and none of these instructions are available to only pay for premium version, such a wate of time
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-14 90+ → 100+ up after 17 days in tier
- 2026-03-28 70+ → 90+ up after 12 days in tier
- 2026-03-16 60+ → 70+ up after 1 days in tier
- 2026-03-15 70+ → 60+ down after 17 days in tier
- 2026-02-26 60+ → 70+ up after 1 days in tier
- 2026-02-25 70+ → 60+ down after 1 days in tier
- 2026-02-24 60+ → 70+ up after 18 days in tier
- 2026-02-06 50+ → 60+ up after 24 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 2 shared tags A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 2 shared tags A -
QODE Optimizer 30K+ installs · 3.6★ · 2 shared tags B -
ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ installs · 3.6★ · 2 shared tags B -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WebP Image Converter & Replacer – Convert to WebP, No Duplicates into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/webp-image-converter-replacer" width="480" height="300" style="border:0" loading="lazy" title="WebP Image Converter & Replacer – Convert to WebP, No Duplicates — Plugin Pulse"></iframe> WebP Image Converter & Replacer – Convert to WebP, No Duplicates: 100+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/webp-image-converter-replacer