Dynamic Remarketing for Google Ads and WooCommerce
by SweetCode · eCommerce
Also makes 1 other plugin · 41K+ installs across the portfolio →
This plugin integrates the Google Ads Dynamic Remarketing Tracking pixel with customized ecommerce variables in a WooCommerce shop.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 70/100
Stale
Active installs
1K+
≈1.8K estimated
Momentum
+42%
low volume, under 1,000 downloads a month
Biggest opportunity: Add “remarketing” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.
70 health vs 71 average across 9,828 eCommerce plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 1K of 120.8K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,173 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: WP compatibility
Updated 407 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.7.21; the current branch is 7.1
4.6★ over 32 reviews, weighted for review count to 4.3★
4 of 5 tags set · short description in place
To rank higher: Set "Tested up to" to WordPress 7.1; lagging the current branch costs search weight.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-0.8
Velocity
places per keyword, 26d
0%
Breadth
of keywords climbing, 26d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| dynamic retargeting your tag | #13 | #16 | down 1 |
| dynamic remarketing your tag | #14 | #14 | down 1 |
| remarketing | #24 | #15 | down 1 |
| google ads your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 3 listed. 4 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “remarketing” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.
- One page off on “dynamic remarketing”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “dynamic retargeting”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 468 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.1y ago
latest release · v1.8.2 · 23 Sep 2025
58
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 89% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 56 days ago and the previous band took 16 months to cross, so the real count is still just under 2K.
Install history since 1 Jul 2017
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.8.1 Tweak: Bumped up version Tweak: Updated readme.txt 1.8.1
- — Version 1.8.0 Tweak: Deprecation notice 1.8.0
- — Version 1.7.18 Tweak: Improved deactivation filter 1.7.18
- — Version 1.7.17 Tweak: Removed freemius 1.7.17
- — Version 1.7.16 Info: Tested up to WP 5.6 Tweak: Added gtag config instruction if gtag insertion is disabled Tweak: Disabled ratings request 1.7.16
- — Version 1.7.15 Info: Tested up to WP 5.3 1.7.15
Languages
via translate.wordpress.orgTranslated into 127 languages, 3 at 90% or more
Plus 103 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin integrates the Google Ads Dynamic Remarketing Tracking pixel with customized ecommerce variable..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("for developers"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 0 headings and 3 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,217 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "dynamic retargeting" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-09 2K+ → 1K+ down after 474 days in tier
- 2025-05-23 3K+ → 2K+ down after 309 days in tier
- 2024-07-18 4K+ → 3K+ down after 280 days in tier
- 2023-10-12 5K+ → 4K+ down after 268 days in tier
- 2023-01-17 6K+ → 5K+ down after 244 days in tier
- 2022-05-18 7K+ → 6K+ down after 568 days in tier
- 2020-10-27 6K+ → 7K+ up after 418 days in tier
- 2019-09-05 3K+ → 6K+ up after 796 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GPlugin: Google Ads for WordPress & WooCommerce 10+ installs · 4.0★ · 2 shared tags D -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 1 shared tag A -
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 1 shared tag A -
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 1 shared tag A -
Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels 2K+ installs · 4.6★ · 1 shared tag A -
Wp Tracking Codes 800+ installs · 4.2★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Dynamic Remarketing for Google Ads and WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-google-dynamic-retargeting-tag" width="480" height="300" style="border:0" loading="lazy" title="Dynamic Remarketing for Google Ads and WooCommerce — Plugin Pulse"></iframe> Dynamic Remarketing for Google Ads and WooCommerce: 1K+ active installs, 4.6★ (32 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/woocommerce-google-dynamic-retargeting-tag
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