Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels
by GrowCommerce · Social
Pixel Tag Manager for WooCommerce is a powerful plugin to monitor eCommerce events with seamless integration. Track Google Analytics 4, Google Ads, Bi …
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Health
A 88/100
no flags
Active installs
2K+
≈2.8K estimated
Momentum
+5%
downloads vs prior 30d
Biggest opportunity: Swap “google analytics 4”, “facebook conversion api” and “google ads conversion” for “pixel”, “pixels” and “bi”. “google analytics 4” isn't earning its slot: it only gets you to #20. “pixel” sits at #8 untagged, close enough for a declared tag to move it up. “facebook conversion api” isn't earning its slot: it only gets you to #17. “pixels” sits at #8 untagged, close enough for a declared tag to move it up. “google ads conversion” isn't earning its slot: it only gets you to #14. “bi” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 58 average across 1,835 Social plugins
Install conversion
How it's measured →3.4%
of downloads still active
At least 2K of 58K lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 12 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 19 reviews, smoothed to 4.35★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| dynamic retargeting your tag | #4 | #5 | 0 |
| pixels | #8 | #10 | 0 |
| pixel | #8 | #9 | 0 |
| facebook pixel your tag | #9 | #13 | down 2 |
| facebook remarketing pixel | #3 | #4 | 0 |
| tiktok pixel | #6 | #7 | 0 |
| meta pixel | #8 | #10 | 0 |
| google ads conversion your tag | #14 | #17 | up 1 |
| facebook conversion api your tag | #17 | #21 | down 4 |
| tiktok pixel events | #6 | #8 | 0 |
| tiktok ads pixel | #6 | #6 | 0 |
| google ads | #19 | #19 | up 1 |
| google analytics 4 your tag | #20 | #18 | down 1 |
| tag manager | #24 | #22 | 0 |
| ad monitor | #9 | #13 | 0 |
| woocommerce pixel | #10 | #11 | 0 |
| conversion pixel | #10 | #12 | down 2 |
| facebook meta pixel | #10 | #15 | down 1 |
| facebook ads | #19 | #21 | up 2 |
| pinterest conversion tag | #12 | #18 | down 2 |
108 searches this plugin appeared in over the last 90 days, 20 listed. 73 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “google analytics 4”, “facebook conversion api” and “google ads conversion” for “pixel”, “pixels” and “bi”. “google analytics 4” isn't earning its slot: it only gets you to #20. “pixel” sits at #8 untagged, close enough for a declared tag to move it up. “facebook conversion api” isn't earning its slot: it only gets you to #17. “pixels” sits at #8 untagged, close enough for a declared tag to move it up. “google ads conversion” isn't earning its slot: it only gets you to #14. “bi” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “google ads conversion”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
12d ago
latest release · v2.2.3 · 20 Oct 2026
35
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 36% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and a band this size takes about a year or more to cross, so the real count is still just under 3K.
Install history since 17 Aug 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Marvin7mo ago
Je suis de ceux qui tapent un mot-clé dans la barre de recherche, et parcourent littéralement toutes les pages de plugins sorties par la recherche, sans exception. Après avoir fait ce travail sur le mot-clé “pixel”, j’ai identifié les quelques plugins qui sortaient du lot, puis comparé Pixel Tag Manager for WooCommerce de GrowCommerce avec un autre qui semblait tout aussi intéressant (ces 2 étaient les meilleurs en termes de rapport qualité/coût). Après cette comparaison (versions gratuites des 2), je peux confirmer que Pixel Tag Manager for WooCommerce de GrowCommerce est tout simplement le meilleur plugin de tracking de pixel en 2026, en terme de rapport qualité-prix. J’ai personnellement suivi l’attribution sur quelques commandes (Android et Iphone), en les comparant à mes attributions sur Facebook (UTM inclus), pour m’assurer un tracking correct, et c’était le cas (à condition de sélectionner WooCommerce Thank You Hook pour le Purchase Event Trigger). De plus, le support est réactif et disponible. En résumé :1- le tracking fonctionne très bien2- la version gratuite fait le travail (et bien sûr la version payante apporte encore plus d’avantages)3- le support est réactif et disponible Plus besoin de chercher plus longtemps, je l’ai déjà fait. Plugin à tester en toute confiance.
Read on wp.org ↗ - ★★★★★ industriutrustning9mo ago
Fast support.
Read on wp.org ↗ - ★★★★★ cranycrane1.1y ago
The support is very active and helps with every problem with the plugin. Altough I think they should provide some kind of documentation, to minimize the problems, it is really nice, kind and fast.
Read on wp.org ↗ - ★★★★★ roldeco1.3y ago
I’ve had some issue getting my analytics and ads tracked so i reached out to them.Got a reply fairly quick and got invited to a google meet call to fix things.Everything went smoothly and things are working again, definitely deserves 5 stars.
Read on wp.org ↗ - ★★★★★ icyevolution1.3y ago
Support team is responsive and goes extra miles to make sure their plugin is compatible with our set up.
Read on wp.org ↗ - ★★★★★ sveta200002.0y ago
Great plugin for WooCommerce! Easy to set up and works perfectly with Google Analytics 4 and other ad platforms. Highly recommend!
Read on wp.org ↗ - ★★★★★ enickel05052.0y ago
The Plugin is easy to setup and the support is the fastest i have ever seen. They solve even problems, that have nothing to do with the plugin. FIVE STARS!!!
Read on wp.org ↗ - ★★★★★ twisteralex2.2y ago
The customer support representative was quick to reply. Even if he could not replicate the error that I had, he did extra research and returned in about one day with a solution that worked.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.1 Added nonce verification to the Conversion API AJAX handler. 2.2.1
- — Version 2.2 Check the compatibility with WordPress 7.0 Improved Pinterest tracking 2.2
- — Version 2.1 Added compatibility with latest WordPress and WooCommerce versions for improved stability and performance. Added Google Tag option to use it for GA4, Google Ads, or both. Enhanced Facebook Conversion API tracking with be 2.1
- — Version 2.0 In this update, we have added the GrowInsights360 Dashboard inside the Pixel Tag Manager to provide enhanced tracking and reporting capabilities. The update also introduces multi-dimensional GA4 reporting, including Prod 2.0
- — Version 1.5.6 Added Google Ads form conversion tracking functionality. User Interface (UI) 1.5.6
- — Version 1.5.5 Added settings option to exclude Fee from order revenue. 1.5.5
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.2.3). Sites still on an older version should update.
- Patched Medium · 6.4 Pixel Tag Manager for WooCommerce <= 2.2.2 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-10-22 CVE-2026-105199 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.2 Patched in 2.2.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 9 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Pixel Tag Manager for WooCommerce is a powerful plugin to monitor eCommerce events with seamless integratio..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for woocommerce stores", "use it").
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, Facebook, TikTok and 2 more.
- ✓ Headings and lists 11 headings and 9 lists.
- ✓ Enough to quote 9,162 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "dynamic retargeting" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-24 3K+ → 2K+ down after 1 days in tier
- 2026-08-23 2K+ → 3K+ up after 2 days in tier
- 2026-08-21 3K+ → 2K+ down after 25 days in tier
- 2026-07-27 2K+ → 3K+ up after 1 days in tier
- 2026-07-26 3K+ → 2K+ down after 658 days in tier
- 2024-10-06 2K+ → 3K+ up after 77 days in tier
- 2024-07-21 1K+ → 2K+ up after 315 days in tier
- 2023-09-10 900+ → 1K+ up after 32 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
TrueAna – True Analytics Dashboard 1K+ installs · 4.7★ · 2 shared tags A -
TrackFormPro – Lead Form Tracking for Facebook Pixel & Meta Conversions API — installs · 3.6★ · 2 shared tags -
PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ installs · 4.3★ · 1 shared tag B -
Insert Headers And Footers 200K+ installs · 4.9★ · 1 shared tag A -
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 1 shared tag A -
Pixel Cat – Conversion Pixel Manager 40K+ installs · 3.9★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pixel-manager-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels — Plugin Pulse"></iframe> Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels: 2K+ active installs, 5.0★ (19 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/pixel-manager-for-woocommerce
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