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Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels

by GrowCommerce · Social

Pixel Tag Manager for WooCommerce is a powerful plugin to monitor eCommerce events with seamless integration. Track Google Analytics 4, Google Ads, Bi …

How scoring works →
89 Health · A
Maintenance 100/100
Rating quality 90/100
Support 70/100

89 health vs 55 average across 1,135 Social plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

95 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 79/100
Listing tuning 100/100

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+21% vs prior 30d
46Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

2.6K

now · peak 3.2K

2.6K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Pixel Tag Manager fo · #4246 you TrueAna · #4965 PixelYourSite · #133 Insert Headers And F · #204

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.3Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

5

releases in the last 12 months

2mo ago

latest release · v2.2.1

33

tagged releases on record

Recent releases

2.2.1 · 2mo ago2.1.1 · 3mo ago2.2 · 3mo ago2.1 · 8mo ago2.0 · 12mo ago1.5.6 · 1.2y ago1.5.5 · 1.5y ago1.5.4 · 1.5y ago1.5.3 · 1.8y ago1.5.1 · 2.0y ago1.5.0 · 2.2y ago1.4.4 · 2.3y ago1.4.3 · 2.5y ago1.4.2 · 2.7y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 36% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.2 36%
v2.1 27%
v1.5 24%
v2.0 9.1%
Older / other versions 3.4%

Estimated active installs

The public count shows “2K+”. Our estimate pins where the real number sits.

modeled estimate
2K–3K ≈2.6K

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2022-08-17 · 1,423 observations

2KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
2.2.2
Last updated
13d ago
Added
2022-05-26 · 4 yrs old
Requires WP
5.6
Tested up to
7.0.4
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. Marvin
    5mo ago

    Je suis de ceux qui tapent un mot-clé dans la barre de recherche, et parcourent littéralement toutes les pages de plugins sorties par la recherche, sans exception. Après avoir fait ce travail sur le mot-clé “pixel”, j’ai identifié les quelques plugins qui sortaient du lot, puis comparé Pixel Tag Manager for WooCommerce de GrowCommerce avec un autre qui semblait tout aussi intéressant (ces 2 étaient les meilleurs en termes de rapport qualité/coût). Après cette comparaison (versions gratuites des 2), je peux confirmer que Pixel Tag Manager for WooCommerce de GrowCommerce est tout simplement le meilleur plugin de tracking de pixel en 2026, en terme de rapport qualité-prix. J’ai personnellement suivi l’attribution sur quelques commandes (Android et Iphone), en les comparant à mes attributions sur Facebook (UTM inclus), pour m’assurer un tracking correct, et c’était le cas (à condition de sélectionner WooCommerce Thank You Hook pour le Purchase Event Trigger). De plus, le support est réactif et disponible. En résumé :1- le tracking fonctionne très bien2- la version gratuite fait le travail (et bien sûr la version payante apporte encore plus d’avantages)3- le support est réactif et disponible Plus besoin de chercher plus longtemps, je l’ai déjà fait. Plugin à tester en toute confiance.

    Read on wp.org ↗
  2. industriutrustning
    7mo ago

    Fast support.

    Read on wp.org ↗
  3. cranycrane
    11mo ago

    The support is very active and helps with every problem with the plugin. Altough I think they should provide some kind of documentation, to minimize the problems, it is really nice, kind and fast.

    Read on wp.org ↗
  4. roldeco
    1.1y ago

    I’ve had some issue getting my analytics and ads tracked so i reached out to them.Got a reply fairly quick and got invited to a google meet call to fix things.Everything went smoothly and things are working again, definitely deserves 5 stars.

    Read on wp.org ↗
  5. icyevolution
    1.2y ago

    Support team is responsive and goes extra miles to make sure their plugin is compatible with our set up.

    Read on wp.org ↗
  6. sveta20000
    1.8y ago

    Great plugin for WooCommerce! Easy to set up and works perfectly with Google Analytics 4 and other ad platforms. Highly recommend!

    Read on wp.org ↗
  7. enickel0505
    1.8y ago

    The Plugin is easy to setup and the support is the fastest i have ever seen. They solve even problems, that have nothing to do with the plugin. FIVE STARS!!!

    Read on wp.org ↗
  8. twisteralex
    2.0y ago

    The customer support representative was quick to reply. Even if he could not replicate the error that I had, he did extra research and returned in about one day with a solution that worked.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 2.2.1 Added nonce verification to the Conversion API AJAX handler. 2.2.1
  2. Version 2.2 Check the compatibility with WordPress 7.0 Improved Pinterest tracking 2.2
  3. Version 2.1 Added compatibility with latest WordPress and WooCommerce versions for improved stability and performance. Added Google Tag option to use it for GA4, Google Ads, or both. Enhanced Facebook Conversion API tracking with be 2.1
  4. Version 2.0 In this update, we have added the GrowInsights360 Dashboard inside the Pixel Tag Manager to provide enhanced tracking and reporting capabilities. The update also introduces multi-dimensional GA4 reporting, including Prod 2.0
  5. Version 1.5.6 Added Google Ads form conversion tracking functionality. User Interface (UI) 1.5.6
  6. Version 1.5.5 Added settings option to exclude Fee from order revenue. 1.5.5

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-07-20 CVE-2026-14315 Missing Authorization Affects < 2.2.1 Patched in 2.2.1

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 9 languages, 1 at 90% or more

English (UK) 97%
Russian 87%
Swedish 83%
Dutch 82%
Spanish (Colombia) 73%
Spanish (Spain) 70%
Spanish (Chile) 65%
Ukrainian 52%
Italian 7%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-24 3K+ → 2K+ down after 1 days in tier
  2. 2026-08-23 2K+ → 3K+ up after 2 days in tier
  3. 2026-08-21 3K+ → 2K+ down after 25 days in tier
  4. 2026-07-27 2K+ → 3K+ up after 1 days in tier
  5. 2026-07-26 3K+ → 2K+ down after 658 days in tier
  6. 2024-10-06 2K+ → 3K+ up after 77 days in tier
  7. 2024-07-21 1K+ → 2K+ up after 315 days in tier
  8. 2023-09-10 900+ → 1K+ up after 32 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels: 2K+ active installs, 5.0★ (19 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/pixel-manager-for-woocommerce