WooCommerce New Product Badge
by James Koster · eCommerce
Also makes 5 other plugins · 15.8K+ installs across the portfolio →
Displays a 'new' badge on WooCommerce products published in the last x days.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 46/100
Stale · Likely abandoned
Active installs
800+
≈860 estimated
Momentum
n/a
no downloads in the prior 30 days to compare with
Biggest opportunity: “ecommerce”, “new” and “new product” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
46 health vs 71 average across 9,827 eCommerce plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 800 of 84.2K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,174 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.0.38, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3262 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.0.38; the current branch is 7.1
4.3★ over 12 reviews, weighted for review count to 4.1★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 3262 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ecommerce your tag | Not in the top 24 | ||
| new your tag | Not in the top 24 | ||
| new product your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “ecommerce”, “new” and “new product” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 179 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
12.2y ago
latest release · v0.3.0 · 4 Sep 2014
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 65% of the way through.
Install history since 13 Apr 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ dotcominfo8.3y ago
I just installed and tested this and it works, but I cannot get to the settings for changing the amount of days that determines whether a product is new or not. I’m actually surprised it worked at all, considering the last review was more than 2 years ago. A plugin update seems to be in order, otherwise I probably will eventually have to switch to something else that is more up to date with the current version of WooCommerce (3.4.3)
Read on wp.org ↗ - ★★★★★ Darryl.R10.9y ago
Great plugin, easy to use.
Read on wp.org ↗ - ★★★★★ Jessie11.1y ago
Would it be better if there is a link or a page, that will show all new products? Thanks for the nice plugin.
Read on wp.org ↗ - ★★★★★ wzshop11.3y ago
Simple, just what i needed!
Read on wp.org ↗ - ★★★★★ iqdesigner11.5y ago
I change design in my website in style.css file: ul.products li.product .wc-new-badge { font-size: 0.7em; text-transform: uppercase; color: white; background:#eb4649; padding:.2em .2em; display: inline-block; font-weight: 700; border-radius:2px; position: absolute; top: 0px; left: 0; }
Read on wp.org ↗ - ★★★★★ teyri12.3y ago
Don’t like this plug in.This is my first negative vote for plugin!
Read on wp.org ↗ - ★★★★★ hov_webmaster12.5y ago
I just installed and activated the plugin however it’s not showing. Is there anything else I’m missing other than setting the days? Thanks.
Read on wp.org ↗ - ★★★★★ michaldybczak12.5y ago
1. Author of the plugin seems not to respond on support page so when you want to localize the badge to your language and you don’t know how – you’re out of luck. 2. The badge looks awful. Who the hell designed that? Color? Rotten strawberries. It should be green as green light on the road. Red colors usually are set for stop, warning, lack of something. Red color don’t seem right for new products. At least that’s my personal opinion. Set color is just a bad idea. 3. There are no options but the amount of days to show the badge. It’s too little. Where is style, color, translated “new” word? In the end it’s useless for people who don’t know programming and are not from English speaking country.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 29 languages, 4 at 90% or more
Plus 5 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Displays a 'new' badge on WooCommerce products published in the last x days."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 2 FAQ entries are headings, not questions ("Installation Instructions").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 223 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 4 tags appear in the text; "ecommerce", "new product" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-28 900+ → 800+ down after 151 days in tier
- 2026-01-28 1K+ → 900+ down after 915 days in tier
- 2023-07-28 2K+ → 1K+ down after 426 days in tier
- 2022-05-28 3K+ → 2K+ down after 487 days in tier
- 2021-01-26 4K+ → 3K+ down after 166 days in tier
- 2020-08-13 6K+ → 4K+ down after 517 days in tier
- 2019-03-15 7K+ → 6K+ down after 178 days in tier
- 2018-09-18 8K+ → 7K+ down after 167 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MailerLite – WooCommerce integration 30K+ installs · 3.0★ · 1 shared tag B -
StoreCustomizer – A plugin to Customize all WooCommerce Pages 20K+ installs · 4.7★ · 1 shared tag A -
Conversion Tracking for WooCommerce 20K+ installs · 3.3★ · 1 shared tag B -
Choosly – Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 1 shared tag A -
WooCommerce Grid / List toggle 9K+ installs · 3.8★ · 1 shared tag D -
eCommerce Product Catalog 7K+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WooCommerce New Product Badge into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-new-product-badge" width="480" height="300" style="border:0" loading="lazy" title="WooCommerce New Product Badge — Plugin Pulse"></iframe> WooCommerce New Product Badge: 800+ active installs, 4.3★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/woocommerce-new-product-badge
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