WooCommerce New Product Badge
by James Koster · eCommerce
Also makes 5 other plugins · 17.8K+ installs across the portfolio →
Displays a 'new' badge on WooCommerce products published in the last x days.
46 health vs 68 average across 5,563 eCommerce plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.0.38, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3196 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
88
now · peak 127
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
12.0y ago
latest release · v0.3.0
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-04-13 · 1,430 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ dotcominfo8.1y ago
I just installed and tested this and it works, but I cannot get to the settings for changing the amount of days that determines whether a product is new or not. I’m actually surprised it worked at all, considering the last review was more than 2 years ago. A plugin update seems to be in order, otherwise I probably will eventually have to switch to something else that is more up to date with the current version of WooCommerce (3.4.3)
Read on wp.org ↗ - ★★★★★ Darryl.R10.7y ago
Great plugin, easy to use.
Read on wp.org ↗ - ★★★★★ Jessie10.9y ago
Would it be better if there is a link or a page, that will show all new products? Thanks for the nice plugin.
Read on wp.org ↗ - ★★★★★ wzshop11.2y ago
Simple, just what i needed!
Read on wp.org ↗ - ★★★★★ iqdesigner11.3y ago
I change design in my website in style.css file: ul.products li.product .wc-new-badge { font-size: 0.7em; text-transform: uppercase; color: white; background:#eb4649; padding:.2em .2em; display: inline-block; font-weight: 700; border-radius:2px; position: absolute; top: 0px; left: 0; }
Read on wp.org ↗ - ★★★★★ teyri12.1y ago
Don’t like this plug in.This is my first negative vote for plugin!
Read on wp.org ↗ - ★★★★★ hov_webmaster12.3y ago
I just installed and activated the plugin however it’s not showing. Is there anything else I’m missing other than setting the days? Thanks.
Read on wp.org ↗ - ★★★★★ michaldybczak12.3y ago
1. Author of the plugin seems not to respond on support page so when you want to localize the badge to your language and you don’t know how – you’re out of luck. 2. The badge looks awful. Who the hell designed that? Color? Rotten strawberries. It should be green as green light on the road. Red colors usually are set for stop, warning, lack of something. Red color don’t seem right for new products. At least that’s my personal opinion. Set color is just a bad idea. 3. There are no options but the amount of days to show the badge. It’s too little. Where is style, color, translated “new” word? In the end it’s useless for people who don’t know programming and are not from English speaking country.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Languages
via translate.wordpress.orgTranslated into 29 languages, 4 at 90% or more
Plus 5 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-28 900+ → 800+ down after 30 days in tier
- 2026-05-29 800+ → 900+ up after 1 days in tier
- 2026-05-28 900+ → 800+ down after 120 days in tier
- 2026-01-28 1K+ → 900+ down after 915 days in tier
- 2023-07-28 2K+ → 1K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 2 shared tags B -
WPML Multilingual & Multicurrency for WooCommerce 100K+ installs · 4.1★ · 2 shared tags A -
Mercado Pago payments for WooCommerce 100K+ installs · 3.9★ · 2 shared tags A -
TI WooCommerce Wishlist 100K+ installs · 4.7★ · 2 shared tags A -
Mollie Payments for WooCommerce 100K+ installs · 3.6★ · 2 shared tags B -
MailerLite – WooCommerce integration 30K+ installs · 3.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for WooCommerce New Product Badge into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-new-product-badge" width="480" height="300" style="border:0" loading="lazy" title="WooCommerce New Product Badge — Plugin Pulse"></iframe> WooCommerce New Product Badge: 800+ active installs, 4.3★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/woocommerce-new-product-badge