Product Variations Swatches for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 93% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.

1. ★★★★★ jewelerje

   9mo ago

   Clean and intuitive setup, our pages look better and easier to navigate.

   Read on wp.org ↗
2. ★★★★★ wtfish

   1.5y ago

   after updating plugin it messed up my site completely. i had to reword everything, Villatheme is the worst

   Read on wp.org ↗
3. ★★★★★ isay81

   2.1y ago

   I absolutely love this plugin! My E-commerce stores look so much more professional. My only wish is I could switch from HTML Color Code to Image on products I have already coded.

   Read on wp.org ↗
4. ★★★★★ kymbob

   2.2y ago

   Handy plugin

   Read on wp.org ↗
5. ★★★★★ alizaeventov

   2.2y ago

   Very easy to upload products

   Read on wp.org ↗
6. ★★★★★ intergemm

   2.4y ago

   I am just having fun using Product Variations Swatches for WooCommerce. It been helpfull and i am still learning on using it with my WooCommerce Store. Thanks Guys.

   Read on wp.org ↗
7. ★★★★★ Redlo

   2.4y ago

   Funciona bien

   Read on wp.org ↗
8. ★★★★★ totso

   2.8y ago

   very helpful

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2026.03.06 2026.03.06
2. — Version 2026.01.23 2025.11.22 – version 1.1.14 – Added: Option to set the separator and color for the selected attribute label – Updated: Compatibility with PHP 8.2 and WC 10.3 2026.01.23
3. — Version 2025.09.12 2025.09.12
4. — Version 2025.07.24 2025.05.12 – version 1.1.11 – Updated: Compatible with Dokan – vendors can easily edit product swatches from the product edit page on their vendor dashboard 2025.02.28 – version 1.1.10 – Fixed: Can not show the variation 2025.07.24
5. — Version 2024.12.28 2024.11.23 – version 1.1.6 – Updated: Compatible with WC 9.4 and WP 6.7 2024.10.11 – version 1.1.5 – Updated: Compatible with WC 9.3 and WP 6.6 – Updated: Class VillaTheme_Support 2024.04.13 – version 1.1.4 – Updated: Co 2024.12.28
6. — Version 2021.02.20 2020.12.15 – version 1.0.1.9 – Fixed: Edit attribute on product editor page 2020.12.12 – version 1.0.1.8 – Fixed: save attribute on product editor page – Updated: Compatibility with WP 5.6 – Updated: Delete image for att 2021.02.20

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 2 languages, 1 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• WooCommerce PayPal Payments 800K+ installs · 2.9★ · 2 shared tags B
• Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 2 shared tags A
• Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 2 shared tags A
• WPML Multilingual & Multicurrency for WooCommerce 100K+ installs · 4.1★ · 2 shared tags A
• Mercado Pago payments for WooCommerce 100K+ installs · 3.9★ · 2 shared tags A
• TI WooCommerce Wishlist 100K+ installs · 4.7★ · 2 shared tags A

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Drop a live Pulse card for Product Variations Swatches for WooCommerce into a readme, a review or a deck. It updates itself.

Product Variations Swatches for WooCommerce: 10K+ active installs, 4.7★ (76 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/product-variations-swatches-for-woocommerce