Choosly – Product Variations Swatches for WooCommerce
by VillaTheme · eCommerce
Also makes 56 other plugins · 156.1K+ installs across the portfolio →
Showcase variations and impress your customers with beautiful swatches such as color, button, image, and more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
10K+
≈15K estimated
Momentum
-30%
downloads vs prior 30d
Biggest opportunity: Swap “ecommerce” for “variations”. “ecommerce” isn't earning its slot: you're not in the first 24 results for its own search. “variations” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 71 average across 9,847 eCommerce plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 10K of 473.4K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,182 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 6 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 76 reviews, weighted for review count to 4.5★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| variations | #4 | #4 | up 1 |
| product variations | #4 | #4 | down 1 |
| impress | #4 | #3 | up 1 |
| woocommerce swatches your tag | #6 | #6 | down 2 |
| variation swatches for woocommerce your tag | #6 | #6 | 0 |
| swatches | #7 | #5 | 0 |
| woocommerce variation swatches your tag | #7 | #5 | 0 |
| product variation swatches | #3 | #3 | 0 |
| woocommerce product swatch | #3 | #3 | 0 |
| custom variations for variable product | #4 | #5 | up 1 |
| color and label variations | #4 | #4 | up 1 |
| color variations | #4 | #3 | 0 |
| woocommerce variations duplicate | #5 | #5 | 0 |
| product variable color and image swatches | #5 | #5 | 0 |
| product swatches | #5 | #4 | down 1 |
| product attribute swatches | #5 | #4 | down 1 |
| woocommerce attribute swatches | #7 | #7 | down 1 |
| woocommerce attributes swatches | #7 | #7 | down 1 |
| woocommerce color swatches | #7 | #7 | down 1 |
| woocommerce color image button swatches | #7 | #7 | 0 |
| ecommerce your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
270 searches this plugin appeared in over the last 90 days, 20 listed. 210 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ecommerce” for “variations”. “ecommerce” isn't earning its slot: you're not in the first 24 results for its own search. “variations” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 21.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
6d ago
latest release · v1.1.20 · 29 Oct 2026
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 93% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 4.4 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 May 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ jewelerje11mo ago
Clean and intuitive setup, our pages look better and easier to navigate.
Read on wp.org ↗ - ★★★★★ wtfish1.7y ago
after updating plugin it messed up my site completely. i had to reword everything, Villatheme is the worst
Read on wp.org ↗ - ★★★★★ isay812.3y ago
I absolutely love this plugin! My E-commerce stores look so much more professional. My only wish is I could switch from HTML Color Code to Image on products I have already coded.
Read on wp.org ↗ - ★★★★★ kymbob2.4y ago
Handy plugin
Read on wp.org ↗ - ★★★★★ alizaeventov2.4y ago
Very easy to upload products
Read on wp.org ↗ - ★★★★★ intergemm2.6y ago
I am just having fun using Product Variations Swatches for WooCommerce. It been helpfull and i am still learning on using it with my WooCommerce Store. Thanks Guys.
Read on wp.org ↗ - ★★★★★ Redlo2.6y ago
Funciona bien
Read on wp.org ↗ - ★★★★★ totso2.9y ago
very helpful
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2026.03.06 2026.03.06
- — Version 2026.01.23 2025.11.22 – version 1.1.14 – Added: Option to set the separator and color for the selected attribute label – Updated: Compatibility with PHP 8.2 and WC 10.3 2026.01.23
- — Version 2025.09.12 2025.09.12
- — Version 2025.07.24 2025.05.12 – version 1.1.11 – Updated: Compatible with Dokan – vendors can easily edit product swatches from the product edit page on their vendor dashboard 2025.02.28 – version 1.1.10 – Fixed: Can not show the variation 2025.07.24
- — Version 2024.12.28 2024.11.23 – version 1.1.6 – Updated: Compatible with WC 9.4 and WP 6.7 2024.10.11 – version 1.1.5 – Updated: Compatible with WC 9.3 and WP 6.6 – Updated: Class VillaTheme_Support 2024.04.13 – version 1.1.4 – Updated: Co 2024.12.28
- — Version 2021.02.20 2020.12.15 – version 1.0.1.9 – Fixed: Edit attribute on product editor page 2020.12.12 – version 1.0.1.8 – Fixed: save attribute on product editor page – Updated: Compatibility with WP 5.6 – Updated: Delete image for att 2021.02.20
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.1.20). Sites still on an older version should update.
- Patched Medium · 6.4 Product Variations Swatches for WooCommerce <= 1.1.18 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2026-09-02 CVE-2026-81282 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.18 Patched in 1.1.19
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 4 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, WPML, Shopify, Facebook.
- ✓ Headings and lists 6 headings and 7 lists.
- ✓ Enough to quote 7,770 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("ecommerce", "variation swatches for woocommerce", "woocommerce swatches", "woocommerce variation swatches" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-06-02 20K+ → 10K+ down after 56 days in tier
- 2022-04-07 10K+ → 20K+ up after 399 days in tier
- 2021-03-04 1K+ → 10K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 2 shared tags A -
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 2 shared tags A -
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 2 shared tags A -
Smart Variation Swatches for WooCommerce – Color & Image Attribute Swatches 3K+ installs · 3.6★ · 2 shared tags B -
YaySwatches – Variation Swatches for WooCommerce 900+ installs · 4.4★ · 2 shared tags A -
Product Variation Swatches for WooCommerce – Smart Swatches 700+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Choosly – Product Variations Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/product-variations-swatches-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Choosly – Product Variations Swatches for WooCommerce — Plugin Pulse"></iframe> Choosly – Product Variations Swatches for WooCommerce: 10K+ active installs, 4.7★ (76 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/product-variations-swatches-for-woocommerce
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