wp.org search vs our merit ranking: “automations”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “automations”, we agree with wp.org on the top plugin, and our order differs from theirs on 3 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Zoho Flow – No-Code Workflow Automation shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 5K+ installs carry it up the search order; its 5.0★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435)
wp.org #1 2 
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519)
wp.org #2 3 
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346)
wp.org #3 4 
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #4 5 
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821)
wp.org #6 1 too low 6 
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250)
wp.org #5 1 too high 7 
Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120)
wp.org #7 ↑3 8 
OttoKit: All-in-One Automation Platform 90K+ · 4.9★ (125)
wp.org #8 9 
BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323)
wp.org #11 2 too low 10 
ShopMagic – email automation for WordPress 10K+ · 4.6★ (78)
wp.org #9 ↓2 1 too high 11 
Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152)
wp.org #10 ↓1 1 too high 12 
Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551)
wp.org #14 ↓2 2 too low 13 
Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125)
wp.org #13 ↑6 14 
AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI 6K+ · 4.8★ (202)
wp.org #16 ↓2 2 too low 15 
Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160)
wp.org #17 ↓1 2 too low 16 
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410)
wp.org #19 ↓2 3 too low 17 
Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ · 4.8★ (150)
wp.org #18 ↓3 1 too low 18 
WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54)
wp.org #15 ↓2 3 too high 19 
Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169)
wp.org #22 3 too low 20 
WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124)
wp.org #21 1 too low 21 
WP Webhooks – Automate repetitive tasks by creating powerful automation workflows directly within WordPress 20K+ · 4.7★ (55)
wp.org #20 ↓2 1 too high 22 Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) thin reviews
wp.org #12 10 too high 23 
WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69)
wp.org #24 ↓4 1 too low 24 
Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) thin reviews
wp.org #23 ↓1 1 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.