Smart Marketing SMS and Newsletters Forms
by E-goi · Email & Marketing
Also makes 1 other plugin · 1K+ installs across the portfolio →
E-commerce Automation Engine: Product sync, Track & Engage, and abandoned cart recovery via Email and SMS for WooCommerce stores.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
1K+
≈1.5K estimated
Momentum
+23%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing”, “marketing automation” and “newsletter” for “e mail marketing”, “marketing sms” and “growth marketing”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “e mail marketing” sits at #4 untagged, close enough for a declared tag to move it up. “marketing automation” isn't earning its slot: you're not in the first 24 results for its own search. “marketing sms” sits at #6 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “growth marketing” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 1K of 193.6K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 22 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 6 days ago
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 154 reviews, smoothed to 4.78★
5 of 5 tags set · short description in place
0 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| e goi your tag | #1 | #1 | 0 |
| marketing sms | #6 | #7 | down 1 |
| e mail marketing | #4 | #3 | 0 |
| sms marketing your tag | #11 | #12 | 0 |
| re marketing | #9 | #8 | 0 |
| e newsletter | #10 | #9 | 0 |
| growth marketing | #18 | #16 | down 1 |
| sms recovery | #13 | #10 | up 1 |
| sms newsletter | #15 | #14 | 0 |
| email em | #19 | #15 | 0 |
| email marketing your tag | Not in the top 24 | ||
| marketing automation your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
75 searches this plugin appeared in over the last 90 days, 10 listed. 65 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email marketing”, “marketing automation” and “newsletter” for “e mail marketing”, “marketing sms” and “growth marketing”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “e mail marketing” sits at #4 untagged, close enough for a declared tag to move it up. “marketing automation” isn't earning its slot: you're not in the first 24 results for its own search. “marketing sms” sits at #6 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “growth marketing” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “sms marketing”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
22
releases in the last 12 months
6d ago
latest release · v5.1.30 · 27 Oct 2026
153
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 73% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 2.6 years ago; the previous band took 18 months to cross, which places it about 50% of the way through.
Install history since 6 Apr 2018
Reviewer account pattern
from wp.org reviewer profiles20 of the last 26 four- and five-star reviews came from accounts created within a month of posting the review.
Registering a wp.org account just to leave a review is common and often entirely legitimate. The share here is unusually high for the sample, so it's worth keeping in mind while reading the reviews.
Recent reviews
All reviews on wp.org ↗- ★★★★★ miguel842.4y ago
When plugin is activated, it takes 35 to 45 seconds to open Posts Edit pages. When disabled, it takes 1 or 2 seconds. I reported this many months ago, nothing was done. Everytime I want to create or edit a post I have to disable the plugin
Read on wp.org ↗ - ★★★★★ lucasssouza4.6y ago
MUITO BOM, OTIMO
Read on wp.org ↗ - ★★★★★ mauroceccon5.2y ago
very good and probably the best e-mail marketing tool
Read on wp.org ↗ - ★★★★★ antblasted5.3y ago
Good integration and WP and E-goi working as a charm! Congrats team!
Read on wp.org ↗ - ★★★★★ tradesishelio5.3y ago
o E-goi é uma excelente ferramenta, muito intuitivo e facil de usar.
Read on wp.org ↗ - ★★★★★ mariofrancisco105.3y ago
😀
Read on wp.org ↗ - ★★★★★ cesararaujo20215.4y ago
Das mais completas ferramentas de e-mal marketing do mercado. Plugin essencial para comunicar com clientes, e não só.
Read on wp.org ↗ - ★★★★★ petitfrufru5.4y ago
estou muito feliz com plugin !
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (5.1.30). Sites still on an older version should update.
- Patched Medium · 6.5 Smart Marketing SMS and Newsletters Forms <= 5.1.24 - Authenticated (Subscriber+) SQL Injection via Parameter Name ↗2026-09-11 CVE-2026-77161 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.1.24 Patched in 5.1.25
- Patched High · 7.5 Smart Marketing SMS and Newsletters Forms <= 5.1.24 - Unauthenticated SQL Injection ↗2026-08-28 CVE-2026-81756 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.1.24 Patched in 5.1.25
- 2017-12-05 CVE-2017-18010 Improper Neutralization of Input During Web Page Generation Affects < 2.0.0 Patched in 2.0.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 24 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "E-commerce Automation Engine: Product sync, Track & Engage, and abandoned cart recovery via Email and SMS f..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Contact Form 7 and 1 more.
- ✓ Headings and lists 11 headings and 14 lists.
- ✓ Enough to quote 7,837 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("Email Marketing", "marketing automation", "sms marketing" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-04-02 2K+ → 1K+ down after 554 days in tier
- 2022-09-26 3K+ → 2K+ down after 426 days in tier
- 2021-07-27 4K+ → 3K+ down after 395 days in tier
- 2020-06-27 3K+ → 4K+ up after 296 days in tier
- 2019-09-05 1K+ → 3K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brevo for WooCommerce 30K+ installs · 3.5★ · 3 shared tags B -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 3 shared tags A -
theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce 800+ installs · 4.2★ · 3 shared tags A -
KlickTipp – Email Marketing and Marketing Automation, Forms, Tags 100+ installs · 3.6★ · 3 shared tags -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Smart Marketing SMS and Newsletters Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/smart-marketing-for-wp" width="480" height="300" style="border:0" loading="lazy" title="Smart Marketing SMS and Newsletters Forms — Plugin Pulse"></iframe> Smart Marketing SMS and Newsletters Forms: 1K+ active installs, 5.0★ (154 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/smart-marketing-for-wp
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