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wp.org search vs our merit ranking: “csv xml importer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “csv xml importer”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on shows at wp.org #17 but places #23 on merit, a gap of 6 places. Its 5K+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #1 2 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #4 2 too low 3 CSV Importer 3K+ · 4.2★ (28) wp.org #2 1 too high 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #7 ↓1 3 too low 5 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #6 ↑1 1 too low 6 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #8 ↑6 2 too low 7 Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #3 4 too high 8 Import and export users and customers 70K+ · 4.7★ (259) wp.org #11 ↓1 3 too low 9 Get Use APIs – JSON Content Importer 5K+ · 4.9★ (78) wp.org #10 ↓2 1 too low 10 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #5 5 too high 11 Datafeedr WooCommerce Importer 4K+ · 4.8★ (38) wp.org #12 ↓1 1 too low 12 Dropshipping XML for WooCommerce 700+ · 4.3★ (11) wp.org #15 ↓2 3 too low 13 URL Image Importer – Import External Images to the Media Library from URL, CSV & XML 1K+ · 5.0★ (2) wp.org #9 4 too high 14 Export All Posts, Products, Orders & Users | WP Ultimate Exporter | WordPress CSV Export 6K+ · 3.2★ (16) wp.org #22 8 too low 15 WP Smart Import : Import any XML File to WordPress 900+ · 3.9★ (12) wp.org #24 9 too low 16 WP All Import – Import SEO Settings for Rank Math SEO 6K+ · 4.5★ (4) wp.org #13 ↓1 3 too high 17 WP All Import – Import SEO Settings for Yoast SEO 20K+ · 2.8★ (11) wp.org #16 ↓1 1 too high 18 WP All Import – Job Listing Import for WP Job Manager 2K+ · 5.0★ (2) wp.org #14 ↑2 4 too high 19 WP All Import – Import SEO Settings for All In One SEO 1K+ · 5.0★ (2) wp.org #18 1 too high 20 WP All Import – Listings Import for Listify 300+ · 5.0★ (2) wp.org #20 21 Import into Easy Property Listings 1K+ · 5.0★ (1) wp.org #19 2 too high 22 WP All Import – Job Listing Import for Jobify 100+ · 5.0★ (1) wp.org #23 1 too low 23 Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) wp.org #17 6 too high 24 WP All Import – Property Import for RealHomes 700+ · 4.0★ (2) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.