Track, Analyze & Optimize by WP Tao
by Michal Jaworski · Analytics
Also makes 3 other plugins · 630+ installs across the portfolio →
Track website visitors, log and analyze their behavior and increase your sales using WP Tao – a powerful, easy-to-use WordPress tracking plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 72/100
Stale
Active installs
600+
≈650 estimated
Momentum
+50%
downloads vs prior 30d
Biggest opportunity: Swap “activity” for “analyze”. “activity” isn't earning its slot: you're not in the first 24 results for its own search. “analyze” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
72 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 600 of 33.6K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,006 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 494 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.9★ over 17 reviews, smoothed to 4.30★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 494 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-1.0
Velocity
places per keyword, 17d
0%
Breadth
of keywords climbing, 17d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wp tao | #3 | #7 | down 1 |
| analyze | #19 | #20 | down 2 |
| activity your tag | Not in the top 24 | ||
| analytic your tag | Not in the top 24 | ||
| analytics your tag | Not in the top 24 | ||
| track your tag | Not in the top 24 | ||
| tracker your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days, 2 listed. 3 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “activity” for “analyze”. “activity” isn't earning its slot: you're not in the first 24 results for its own search. “analyze” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 487 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.4y ago
latest release · v1.3.1 · 24 Jun 2025
45
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 87% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 52% of the way through.
Install history since 1 Feb 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ BobHatcher2.5y ago
I find the info from this plugin indispensable but am disappointed it hasn’t been updated in a long time. What’s happened?
Read on wp.org ↗ - ★★★★★ glenkpeterson6.8y ago
We find this plugin useful, but it takes up more space in our database than the entire rest of our site! I’m on the technical side, so I can say that it’s not obviously slowing our site down, which is good. I know our business side finds the data useful and looks at it regularly.
Read on wp.org ↗ - ★★★★★ bluebit7.9y ago
I can see clearly what somebody is doing on my website, very nice. Please continue updating it, love the UI.
Read on wp.org ↗ - ★★★★★ Shapir-Vi8.6y ago
Прекрасный плагин, довольна много параметров отслеживания покупателей. Если кому-то не будит хватать, можно заказать под свои нужды дополнительный параметр. Жаль что пока нет в валюте Украинской гривны, надеюсь она вскоре появится. Желаю удачи в разработке. Успехов.
Read on wp.org ↗ - ★★★★★ erilame89.0y ago
Hi, Hats off to the Tao team that built this. This is an amazing plugin: clean, concise, detailed (without it being overwhelming), and very intuitive. It doesn’t take much to understand how it works. Thanks a bunch for releasing this to the public. I’ll definitely be buying one of your addons (Import & Export) in the near future to support you. Keep up the amazing work.
Read on wp.org ↗ - ★★★★★ axelderoubaix9.1y ago
I have rarely seen such professionalism in a WP plugin. The UX design is also brilliantly done! 5 stars for sure
Read on wp.org ↗ - ★★★★★ Anonymous9.5y ago
Very nice analytics for woocommerce store, simple to use and understand.
Read on wp.org ↗ - ★★★★★ kmaroz909.7y ago
Very good functionality, and the interface very clean and ease in the eye.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.1). Sites still on an older version should update.
- Patched Medium · 6.1 Track, Analyze & Optimize by WP Tao <= 1.3 - Reflected Cross-Site Scripting ↗2025-06-11 CVE-2025-48145 Improper Neutralization of Input During Web Page Generation Affects <= 1.3 Patched in 1.3.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 131 languages, 0 at 90% or more
Plus 107 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Track website visitors, log and analyze their behavior and increase your sales using WP Tao – a powerful, e..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Easy Digital Downloads.
- ✓ Headings and lists 7 headings and 3 lists.
- ✓ Enough to quote 2,241 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("activity", "analytic", "analytics", "tracker" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-07 700+ → 600+ down after 1 days in tier
- 2026-05-06 600+ → 700+ up after 5 days in tier
- 2026-05-01 700+ → 600+ down after 2 days in tier
- 2026-04-29 600+ → 700+ up after 1 days in tier
- 2026-04-28 700+ → 600+ down after 1 days in tier
- 2026-04-27 600+ → 700+ up after 4 days in tier
- 2026-04-23 700+ → 600+ down after 1 days in tier
- 2026-04-22 600+ → 700+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 1 shared tag A -
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 1 shared tag A -
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 1 shared tag A -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 1 shared tag A -
Simple History – Track, Log, and Audit WordPress Changes 300K+ installs · 4.9★ · 1 shared tag A -
ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ installs · 2.5★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Track, Analyze & Optimize by WP Tao into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-tao" width="480" height="300" style="border:0" loading="lazy" title="Track, Analyze & Optimize by WP Tao — Plugin Pulse"></iframe> Track, Analyze & Optimize by WP Tao: 600+ active installs, 4.9★ (17 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-tao
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