wp.org search vs our merit ranking: “email customize”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “email customize”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Email Customizer for WooCommerce | Drag and Drop Email Templates Builder shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 9K+ installs carry it up the search order; its 4.3★ average from 44 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #8 on merit, 4.9★ from 701 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.
MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) heavy footprint
wp.org #1 2 
YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291)
wp.org #2 ↑3 3 
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #3 ↑13 4 
Kadence WooCommerce Email Designer 90K+ · 4.5★ (142)
wp.org #5 ↓3 1 too low 5 
Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94)
wp.org #6 1 too low 6 
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) not PHP-currentheavy footprint
wp.org #7 ↑2 1 too low 7 
WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) throws errorsnot PHP-current
wp.org #4 ↓1 3 too high 8 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #13 5 too low 9 
Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133)
wp.org #9 ↓5 10 
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250)
wp.org #12 2 too low 11 
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) throws errorsnot PHP-current
wp.org #11 ↓3 12 
Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184)
wp.org #14 ↓3 2 too low 13 
Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1244)
wp.org #20 ↑4 7 too low 14 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #24 ↓1 10 too low 15 
Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169)
wp.org #17 2 too low 16 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143)
wp.org #23 ↓4 7 too low 17 
Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (625) throws errorsnot PHP-current
wp.org #16 1 too high 18 
EmailKit – Email Customizer for WooCommerce & WP 70K+ · 4.7★ (15) thin reviews
wp.org #10 8 too high 19 Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) throws errorsnot PHP-current
wp.org #8 ↓1 11 too high 20 
Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) throws errorsnot PHP-current
wp.org #15 ↓1 5 too high 21 
Email Customizer for WooCommerce – Spark Editor 200+ · 4.8★ (19) thin reviews
wp.org #22 1 too low 22 
Two Factor (2FA) Authentication via Email 9K+ · 5.0★ (4) thin reviews
wp.org #19 ↓1 3 too high 23 
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) host-installed base thin reviews
wp.org #18 ↓3 5 too high 24 
Customize My Account Page 500+ · 5.0★ (1) throws errorsnot PHP-current thin reviews
wp.org #21 3 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.