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wp.org search vs our merit ranking: “coupon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “coupon”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 9 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Power Coupons for WooCommerce shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Extended Coupon Features for WooCommerce FREE places #9 on merit, 5.0★ from 69 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #1 2 Advanced Coupons for WooCommerce – BOGO Coupons, Store Credit & WooCommerce Coupon Plugin 20K+ · 4.4★ (184) wp.org #3 1 too low 3 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #2 1 too high 4 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #6 ↑1 2 too low 5 Customer Reviews for WooCommerce 80K+ · 4.8★ (1533) wp.org #14 9 too low 6 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #13 7 too low 7 Coupon Shortcodes for WooCommerce 1K+ · 4.9★ (17) wp.org #8 1 too low 8 Coupon Creator 1K+ · 4.3★ (37) wp.org #7 1 too high 9 Extended Coupon Features for WooCommerce FREE 10K+ · 5.0★ (69) wp.org #19 ↑1 10 too low 10 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #9 1 too high 11 Advanced coupon for WooCommerce 900+ · 5.0★ (19) wp.org #12 1 too low 12 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #21 9 too low 13 Affiliate Coupons – Coupon Display Manager – Excellent Tool for Affiliate Marketers 1K+ · 4.5★ (36) wp.org #15 2 too low 14 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3151) wp.org #23 ↓7 9 too low 15 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #18 ↑1 3 too low 16 Auto Coupons for WooCommerce 3K+ · 4.9★ (16) wp.org #10 6 too high 17 BrikPanel: WooCommerce Dashboard, Abandoned Cart Recovery, Google Sheets Sync, Inventory Management & Bulk Editor 1K+ · 5.0★ (49) wp.org #20 ↑3 3 too low 18 WPC Coupon Listing for WooCommerce 1K+ · 4.7★ (3) wp.org #4 14 too high 19 PW WooCommerce Copy Coupon 1K+ · 5.0★ (10) wp.org #11 8 too high 20 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #5 ↓1 15 too high 21 Attributes Coupon for WooCommerce 200+ · 5.0★ (12) wp.org #16 ↑2 5 too high 22 Coupons & Add to Cart by URL Links for WooCommerce 2K+ · 5.0★ (10) wp.org #24 2 too low 23 Coupon Plugin Lite 300+ · 4.8★ (4) wp.org #17 6 too high 24 Advanced Coupon for WooCommerce – Create Tiered Discounts and Conditional Coupons 100+ · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.