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wp.org search vs our merit ranking: “card to card”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “card to card”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Card Elements for WPBakery shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Gift Up Gift Cards for WordPress and WooCommerce places #11 on merit, 4.9★ from 235 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #1 2 PW WooCommerce Gift Cards 20K+ · 4.7★ (195) wp.org #5 ↓3 wp.org ranks it 3 places below merit 3 Card Elements for Elementor 3K+ · 5.0★ (10) wp.org #3 ↑1 4 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #13 ↑2 wp.org ranks it 9 places below merit 5 WooCommerce 7M+ · 4.5★ (4,834) wp.org #15 ↓2 wp.org ranks it 10 places below merit 6 Ultimate Gift Cards for WooCommerce 6K+ · 4.7★ (245) wp.org #14 ↓6 wp.org ranks it 8 places below merit 7 WooCommerce PayPal Payments 800K+ · 2.9★ (588) wp.org #7 8 Simple Blog Card 3K+ · 5.0★ (3) wp.org #2 ↑1 wp.org ranks it 6 places above merit 9 WP Plugin Info Card – Showcase Beautiful Plugin Cards, Theme Cards, and GitHub Repos Anywhere 400+ · 5.0★ (23) wp.org #9 ↑3 10 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #8 ↓2 wp.org ranks it 2 places above merit 11 Gift Up Gift Cards for WordPress and WooCommerce 5K+ · 4.9★ (235) wp.org #22 ↑1 wp.org ranks it 11 places below merit 12 Bookmark Card 700+ · 4.8★ (5) wp.org #6 ↑1 wp.org ranks it 6 places above merit 13 Flip Cards Module For Divi 3K+ · 4.9★ (32) wp.org #19 ↑1 wp.org ranks it 6 places below merit 14 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #24 wp.org ranks it 10 places below merit 15 YITH WooCommerce Gift Cards 10K+ · 3.3★ (53) wp.org #17 ↑1 wp.org ranks it 2 places below merit 16 Business Card Block – present your team and contact info in style 1K+ · 4.3★ (4) wp.org #10 wp.org ranks it 6 places above merit 17 Card Elements for WPBakery 500+ · 5.0★ (1) wp.org #4 ↑1 wp.org ranks it 13 places above merit 18 Rede Itaú for WooCommerce — Payment PIX, Credit Card and Debit 1K+ · 4.3★ (9) wp.org #21 ↑1 wp.org ranks it 3 places below merit 19 Enable virtual card upload – vcf,vcard 7K+ · 4.0★ (4) wp.org #11 wp.org ranks it 8 places above merit 20 Info Cards – Add Text and Media in Card Layouts 2K+ · 5.0★ (2) wp.org #12 ↑2 wp.org ranks it 8 places above merit 21 Tarot Card Oracle 100+ · 3.4★ (5) wp.org #16 wp.org ranks it 5 places above merit 22 Cards for Beaver Builder 1K+ · 4.3★ (4) wp.org #18 ↑1 wp.org ranks it 4 places above merit 23 Scrumptious – Recipe Cards 1K+ · 5.0★ (1) wp.org #23 24 ECard – Digital Visiting Card 300+ · 3.0★ (2) wp.org #20 ↑1 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.