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wp.org search vs our merit ranking: “18+”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “18+”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Browser Theme Color – Address Bar Color & Dark Mode shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Safelayout Cute Preloader – CSS3 WordPress Preloader places #10 on merit, 5.0★ from 84 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #1 2 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #4 2 too low 3 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #5 2 too low 4 WooCommerce PayPal Payments 800K+ · 2.9★ (584) wp.org #2 2 too high 5 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #6 1 too low 6 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #7 1 too low 7 Contact Form 7 – PayPal & Stripe Add-on 7K+ · 4.2★ (125) wp.org #8 1 too low 8 Leaflet Map 30K+ · 4.9★ (58) wp.org #11 3 too low 9 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #18 9 too low 10 Safelayout Cute Preloader – CSS3 WordPress Preloader 10K+ · 5.0★ (84) wp.org #21 11 too low 11 DesignSetGo 8K+ · 5.0★ (3) wp.org #3 8 too high 12 Wise Chat 4K+ · 4.4★ (105) wp.org #17 5 too low 13 Easy PayPal & Stripe Buy Now Button 10K+ · 4.5★ (24) wp.org #13 14 Accept Donations with PayPal & Stripe 10K+ · 3.8★ (23) wp.org #16 2 too low 15 CPS | Age Verification 800+ · 4.4★ (7) wp.org #14 1 too high 16 Portugal States (Distritos) for WooCommerce 5K+ · 5.0★ (9) wp.org #23 7 too low 17 Packeta 8K+ · 4.0★ (9) wp.org #19 2 too low 18 WooCommerce Payfast Gateway 30K+ · 3.0★ (7) wp.org #9 9 too high 19 Marijuana Age Verify 1K+ · 5.0★ (4) wp.org #20 1 too low 20 רב מסר – תוסף הטפסים (Responder) 3K+ · 5.0★ (2) wp.org #12 8 too high 21 DPD SK for WooCommerce 700+ · 5.0★ (4) wp.org #24 3 too low 22 Advanced Age Verification Popup 700+ · 5.0★ (3) wp.org #22 23 Browser Theme Color – Address Bar Color & Dark Mode 2K+ · 5.0★ (1) wp.org #10 13 too high 24 BlogDoSEO Disclaimer +18 40+ · 0.0★ (0) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.