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← Rankings

wp.org search vs our merit ranking: “404 logs”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “404 logs”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom 404 Pro shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 7K+ installs carry it up the search order; its 4.2★ average from 22 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #12 on merit, 4.9★ from 8870 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #1 2 Redirect 404 to Homepage 60K+ · 4.6★ (24) wp.org #2 3 404 Solution 10K+ · 4.9★ (44) wp.org #3 ↑2 4 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #6 2 too low 5 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #8 3 too low 6 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #5 ↓1 1 too high 7 301 Redirects – Redirect Manager 300K+ · 4.7★ (578) wp.org #9 2 too low 8 Redirection 100K+ · 5.0★ (419) wp.org #10 ↑1 2 too low 9 301 Redirects & 404 Error Log 30K+ · 4.6★ (28) wp.org #4 ↓1 5 too high 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #11 ↑1 1 too low 11 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #15 ↑2 4 too low 12 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #18 ↓4 6 too low 13 WP 404 Auto Redirect to Similar Post 30K+ · 4.9★ (113) wp.org #13 14 Redirection 2M+ · 4.4★ (703) wp.org #12 ↓2 2 too high 15 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #19 4 too low 16 Custom 404 Pro 7K+ · 4.2★ (22) wp.org #7 9 too high 17 Log cleaner for Kadence Security 7K+ · 5.0★ (22) wp.org #14 ↑4 3 too high 18 Debug Log Manager Tool 3K+ · 5.0★ (22) wp.org #17 ↓1 1 too high 19 Redirect 404 Error Page to Homepage or Custom Page with Logs 10K+ · 5.0★ (45) wp.org #24 5 too low 20 Booter – Bots & Crawlers Manager 7K+ · 4.7★ (12) wp.org #20 21 Page as 404 30+ · 5.0★ (5) wp.org #22 1 too low 22 Redirect 404 to parent 60+ · 4.5★ (2) wp.org #16 ↓1 6 too high 23 atec 404 Tracker 50+ · 5.0★ (2) wp.org #21 2 too high 24 Auto Redirect 404 to Custom URL – 404 Redirect & Error Log 30+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.