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wp.org search vs our merit ranking: “adblock recovery”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “adblock recovery”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

JetBlocker — Anti AdBlock & Revenue Recovery shows at wp.org #2 but places #9 on merit, a gap of 7 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FV Flowplayer Video Player places #7 on merit, 4.4★ from 90 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #6 5 too low 2 Admiral Adblock Analytics 300+ · 3.5★ (12) wp.org #1 1 too high 3 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #5 2 too low 4 AdUnblocker 200+ · 4.8★ (32) wp.org #4 5 CHP Ads Block Detector 800+ · 4.0★ (25) wp.org #3 2 too high 6 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #8 ↑1 2 too low 7 FV Flowplayer Video Player 10K+ · 4.4★ (90) wp.org #16 9 too low 8 BotBlocker Security – Complete security platform 3K+ · 5.0★ (12) wp.org #9 ↓2 1 too low 9 JetBlocker — Anti AdBlock & Revenue Recovery 30+ · 5.0★ (1) wp.org #2 7 too high 10 Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent 100+ · 5.0★ (5) wp.org #11 1 too low 11 Block AdBlock 100+ · 3.5★ (26) wp.org #20 9 too low 12 Popup with exit intent, scroll triggered and anchor click for opt-ins, lead gen & more 40+ · 4.0★ (4) wp.org #14 2 too low 13 My Agile Pixel® – Self-Hosted Server-Side Tracking for WordPress 300+ · 5.0★ (1) wp.org #7 ↑1 6 too high 14 AntiAdBlockCore – AdBlock Recovery — · 0.0★ (0) wp.org #10 4 too high 15 Publir – Holistic Revenue Engine (HRE) 10+ · 0.0★ (0) wp.org #12 3 too high 16 CaphLabs – Advanced Ad Blocker Fence — · 0.0★ (0) wp.org #15 1 too high 17 Watso – Basic Help Chat Button 200+ · 5.0★ (1) wp.org #13 4 too high 18 First Party Analytics — · 0.0★ (0) wp.org #19 ↓1 1 too low 19 AdDefend Easy Integration 10+ · 0.0★ (0) wp.org #18 ↑1 1 too high 20 FV Player 8 1K+ · 4.0★ (2) wp.org #17 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.