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wp.org search vs our merit ranking: “address update”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “address update”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

UK Address Postcode Validation shows at wp.org #8 but places #17 on merit, a gap of 9 places. Its 700+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #8 on merit, 4.9★ from 4962 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Easy Updates Manager 300K+ · 4.8★ (726) wp.org #2 3 Go Live Update Urls 90K+ · 4.5★ (59) wp.org #3 4 Address Book for WooCommerce 4K+ · 4.9★ (23) wp.org #4 5 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #13 8 too low 6 Autocomplete Google Address 2K+ · 4.0★ (25) wp.org #5 1 too high 7 Address Autocomplete Anything – Google Address Autocomplete for Any Form 900+ · 5.0★ (16) wp.org #6 1 too high 8 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #23 ↓3 15 too low 9 Search & Replace Everything – Quick and Easy Way to Find and Replace Text, Links 20K+ · 4.7★ (26) wp.org #9 10 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #19 9 too low 11 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #24 ↓7 13 too low 12 WP Updates Notifier 20K+ · 4.2★ (35) wp.org #15 3 too low 13 Show IP Address 900+ · 5.0★ (5) wp.org #7 6 too high 14 ELEX WooCommerce Address Validation & Google Address Autocomplete Plugin 700+ · 4.2★ (10) wp.org #10 ↓2 4 too high 15 Contact List – Online Staff Directory & Address Book 1K+ · 4.8★ (19) wp.org #21 ↓2 6 too low 16 Address Autocomplete via Google for Gravity Forms 1K+ · 4.7★ (7) wp.org #12 ↓1 4 too high 17 UK Address Postcode Validation 700+ · 5.0★ (3) wp.org #8 ↓1 9 too high 18 Multiple Shipping And Billing Address For WooCommerce 200+ · 4.7★ (7) wp.org #17 ↓2 1 too high 19 Postcodes4U Address Finder 300+ · 4.0★ (4) wp.org #11 ↓1 8 too high 20 Address Validation and Autocomplete for WooCommerce | Addressfinder 900+ · 4.3★ (6) wp.org #22 ↓1 2 too low 21 Browser Address Bar Color 300+ · 4.5★ (2) wp.org #18 ↓2 3 too high 22 IP Address Approval 100+ · 3.7★ (3) wp.org #16 ↓2 6 too high 23 Postcode.eu Address Validation 200+ · 5.0★ (1) wp.org #14 ↓2 9 too high 24 Residential Address Detection 300+ · 2.0★ (1) wp.org #20 ↓2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.