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wp.org search vs our merit ranking: “adds .html to pages”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “adds .html to pages”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Add Any Extension to Pages shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 Insert Html Snippet 20K+ · 4.9★ (237) wp.org #3 wp.org ranks it 1 place below merit 3 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #4 wp.org ranks it 1 place below merit 4 HTML Page Sitemap (Block and Shortcode) 10K+ · 4.4★ (24) wp.org #2 wp.org ranks it 2 places above merit 5 HTML Forms – Simple WordPress Forms Plugin 10K+ · 4.9★ (57) wp.org #5 6 HTML Editor Syntax Highlighter 60K+ · 4.4★ (110) wp.org #6 7 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #8 wp.org ranks it 1 place below merit 8 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1,319) wp.org #11 wp.org ranks it 3 places below merit 9 Nested Pages 90K+ · 4.7★ (126) wp.org #9 10 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #13 wp.org ranks it 3 places below merit 11 I Insert Pages 30K+ · 4.8★ (71) wp.org #10 wp.org ranks it 1 place above merit 12 Page scroll to id 100K+ · 4.9★ (225) wp.org #15 wp.org ranks it 3 places below merit 13 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4,625) wp.org #22 wp.org ranks it 9 places below merit 14 Email Template Designer – WP HTML Mail 20K+ · 4.8★ (87) wp.org #18 wp.org ranks it 4 places below merit 15 Flying Pages: Preload Pages for Faster Navigation & Improved User Experience 20K+ · 4.9★ (79) wp.org #20 wp.org ranks it 5 places below merit 16 Duplicate Page 3M+ · 4.8★ (467) wp.org #23 wp.org ranks it 7 places below merit 17 Kwayy HTML Sitemap 6K+ · 4.7★ (18) wp.org #12 wp.org ranks it 5 places above merit 18 Add Any Extension to Pages 2K+ · 5.0★ (6) wp.org #7 wp.org ranks it 11 places above merit 19 Minify HTML 10K+ · 4.7★ (33) wp.org #21 wp.org ranks it 2 places below merit 20 Hierarchical HTML Sitemap 4K+ · 5.0★ (12) wp.org #14 wp.org ranks it 6 places above merit 21 Custom HTML Block Extension 7K+ · 5.0★ (13) wp.org #16 wp.org ranks it 5 places above merit 22 Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) wp.org #19 wp.org ranks it 3 places above merit 23 CSV to HTML 300+ · 5.0★ (22) wp.org #24 wp.org ranks it 1 place below merit 24 WP Simple HTML Sitemap 3K+ · 4.9★ (10) wp.org #17 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.