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wp.org search vs our merit ranking: “admin login custom form”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “admin login custom form”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Login Form shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its 7K+ installs carry it up the search order; its 4.6★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 ↑1 3 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #3 ↑1 4 Admin Custom Login 10K+ · 4.6★ (388) wp.org #4 ↑2 5 WPS Hide Login 2M+ · 4.8★ (2111) wp.org #6 ↑1 1 too low 6 Limit Login Attempts Security – Brute Force Protection, 2FA, Firewall & Login Security 1M+ · 4.8★ (1489) wp.org #8 ↓3 2 too low 7 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #9 ↑1 2 too low 8 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (260) wp.org #11 3 too low 9 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #10 ↑1 1 too low 10 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #13 ↑4 3 too low 11 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #14 ↑4 3 too low 12 Login Lockdown & Protection 100K+ · 4.3★ (61) wp.org #7 ↑1 5 too high 13 All In One Login 60K+ · 3.6★ (35) wp.org #5 ↑4 8 too high 14 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #18 ↓3 4 too low 15 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #20 5 too low 16 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #19 ↑3 3 too low 17 Custom Login Page Customizer 80K+ · 4.8★ (410) wp.org #23 ↓2 6 too low 18 Custom Login 10K+ · 3.6★ (97) wp.org #12 ↑1 6 too high 19 Custom Permalinks 100K+ · 4.1★ (116) wp.org #16 ↓4 3 too high 20 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #21 1 too low 21 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #24 3 too low 22 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #22 ↓6 23 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #17 ↑3 6 too high 24 WP Login Form 7K+ · 4.6★ (13) wp.org #15 ↑4 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.