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wp.org search vs our merit ranking: “advanced block controls”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “advanced block controls”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Post Block – Display Your Posts Exactly How You Want shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 10K+ installs carry it up the search order; its 4.2★ average from 17 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #1 ↑1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #2 ↓1 3 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #3 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #5 ↑1 1 too low 5 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #6 ↑1 1 too low 6 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #7 ↓3 1 too low 7 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #4 ↑4 3 too high 8 PublishPress Blocks – Block Controls, Block Visibility, Block Permissions 20K+ · 4.7★ (204) wp.org #8 ↓3 9 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #10 1 too low 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 1 too low 11 Block Visibility — Conditional Visibility Control for the Block Editor 40K+ · 4.9★ (108) wp.org #9 2 too high 12 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #13 ↓1 1 too low 13 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #17 4 too low 14 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #20 ↓4 6 too low 15 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #24 9 too low 16 Advanced WordPress Backgrounds 30K+ · 4.8★ (44) wp.org #14 ↑3 2 too high 17 Carousel Slider Block for Gutenberg 50K+ · 4.8★ (59) wp.org #18 ↑1 1 too low 18 IP Location Block 10K+ · 4.5★ (35) wp.org #15 ↓1 3 too high 19 Advanced iFrame 40K+ · 4.4★ (54) wp.org #21 ↑2 2 too low 20 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #12 ↑1 8 too high 21 Advanced Accordion Gutenberg Block – Create Beautiful FAQs, Content Accordions & Interactive Tabs 9K+ · 4.1★ (34) wp.org #19 ↑1 2 too high 22 Advanced Query Loop 6K+ · 4.6★ (30) wp.org #22 23 Advanced Import 80K+ · 4.4★ (7) wp.org #16 ↓1 7 too high 24 Advanced Timeline Block 500+ · 5.0★ (9) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.