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← Rankings

wp.org search vs our merit ranking: “advanced social icons”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “advanced social icons”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Media Icon Widget – Social Profile Links with Gutenberg Block shows at wp.org #16 but places #22 on merit, a gap of 6 places. Its 4K+ installs carry it up the search order; its 4.1★ average from 16 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #11 on merit, 4.9★ from 4,133 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #2 3 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #3 4 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4,359) wp.org #7 ↓3 wp.org ranks it 3 places below merit 5 Easy Social Icons 20K+ · 4.4★ (84) wp.org #4 ↑5 wp.org ranks it 1 place above merit 6 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #6 ↓1 wp.org ranks it 1 place above merit 8 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #5 ↑1 wp.org ranks it 3 places above merit 9 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #12 ↓1 wp.org ranks it 3 places below merit 10 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #9 ↑10 wp.org ranks it 1 place above merit 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #15 ↓3 wp.org ranks it 4 places below merit 12 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #13 wp.org ranks it 1 place below merit 13 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #10 ↑5 wp.org ranks it 3 places above merit 14 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #14 ↓6 15 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #18 ↓1 wp.org ranks it 3 places below merit 16 Advanced Custom Fields: Font Awesome Field 90K+ · 4.9★ (36) wp.org #11 ↓1 wp.org ranks it 5 places above merit 17 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #23 ↓3 wp.org ranks it 6 places below merit 18 PublishPress Blocks – Block Controls, Block Visibility, Block Permissions 20K+ · 4.7★ (204) wp.org #20 ↓4 wp.org ranks it 2 places below merit 19 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #19 ↑5 20 Headers Security Advanced & HSTS WP 90K+ · 4.9★ (79) wp.org #17 ↓3 wp.org ranks it 3 places above merit 21 Social Feed Gallery 80K+ · 4.5★ (303) wp.org #21 ↓3 22 Social Media Icon Widget – Social Profile Links with Gutenberg Block 4K+ · 4.1★ (16) wp.org #16 ↓3 wp.org ranks it 6 places above merit 23 Safelayout Elegant Icons – WordPress icons 700+ · 5.0★ (5) wp.org #22 ↓1 wp.org ranks it 1 place above merit 24 Advanced Marquee Effect for Elementor – Smooth Marquee, News Ticker, Image Box & Icon Box Marquee 2K+ · 4.7★ (6) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.