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wp.org search vs our merit ranking: “advanced text widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “advanced text widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Import shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 80K+ installs carry it up the search order; its 4.4★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #9 on merit, 4.8★ from 7521 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #1 ↑1 2 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #2 ↓1 3 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #3 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #4 5 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #5 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #7 ↓1 1 too low 7 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #8 ↓1 1 too low 8 Rich Showcase for Google Reviews 100K+ · 4.9★ (1624) wp.org #11 ↑3 3 too low 9 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #14 ↓1 5 too low 10 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #13 ↑8 3 too low 11 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #6 ↑2 5 too high 12 Black Studio TinyMCE Widget 200K+ · 4.8★ (191) wp.org #12 13 Advanced Woo Search – Product Search for WooCommerce 60K+ · 4.8★ (248) wp.org #17 ↓7 4 too low 14 Advanced iFrame 40K+ · 4.4★ (54) wp.org #10 ↑1 4 too high 15 Headers Security Advanced & HSTS WP 90K+ · 4.9★ (79) wp.org #15 ↑1 16 Timeline Widget For Elementor (Elementor Timeline, Vertical & Horizontal Timeline) 70K+ · 4.8★ (248) wp.org #21 ↑2 5 too low 17 Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ · 5.0★ (64) wp.org #16 ↓1 1 too high 18 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #24 ↓2 6 too low 19 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #19 ↓1 20 Advanced Sidebar Menu 10K+ · 4.5★ (37) wp.org #18 ↑1 2 too high 21 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #20 1 too high 22 Advanced Import 80K+ · 4.4★ (7) wp.org #9 13 too high 23 AI Alt Text Generator 2K+ · 4.9★ (7) wp.org #23 ↓6 24 Animated Text Block – Add Typing and Looping Text Effects 4K+ · 4.8★ (5) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.