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wp.org search vs our merit ranking: “affiliate jobs”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “affiliate jobs”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Amazing Affiliates – Toolkit for Amazon Associates with Amazon Product Blocks and Amazon PAAPI5 / Creators API integration shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 600+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets places #9 on merit, 4.7★ from 1,966 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Go Fetch Jobs (for WP Job Manager) 600+ · 4.5★ (28) wp.org #2 wp.org ranks it 1 place below merit 2 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #4 wp.org ranks it 2 places below merit 3 FluentAffiliate – Affiliate Program Management Suite, Affiliates Manager 2K+ · 4.6★ (7) wp.org #1 wp.org ranks it 2 places above merit 4 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #7 wp.org ranks it 3 places below merit 5 JobWP – Job Board Plugin for WordPress | Job Listings, Career Page & Applications 1K+ · 5.0★ (21) wp.org #3 wp.org ranks it 2 places above merit 6 Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56) wp.org #5 wp.org ranks it 1 place above merit 7 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #12 wp.org ranks it 5 places below merit 8 GamiPress – Gamification plugin to reward points, badges & ranks in WordPress, now with AI 10K+ · 4.9★ (493) wp.org #14 wp.org ranks it 6 places below merit 9 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1,966) wp.org #17 wp.org ranks it 8 places below merit 10 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #11 wp.org ranks it 1 place below merit 11 StoreEngine — Complete eCommerce Solution with Memberships, Licensing, Affiliates & More 700+ · 5.0★ (17) wp.org #6 wp.org ranks it 5 places above merit 12 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #16 wp.org ranks it 4 places below merit 13 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #15 wp.org ranks it 2 places below merit 14 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #23 wp.org ranks it 9 places below merit 15 AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI 6K+ · 4.8★ (202) wp.org #21 wp.org ranks it 6 places below merit 16 Content Pilot – Autoblogging & Affiliate Marketing Suite 700+ · 3.6★ (36) wp.org #8 wp.org ranks it 8 places above merit 17 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #13 wp.org ranks it 4 places above merit 18 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #19 wp.org ranks it 1 place below merit 19 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #20 wp.org ranks it 1 place below merit 20 Affiliate Sales in Google Analytics and other tools 1K+ · 4.8★ (12) wp.org #9 wp.org ranks it 11 places above merit 21 MPG – Multiple Page Generator, Bulk Landing Pages & Programmatic SEO 2K+ · 3.9★ (27) wp.org #18 wp.org ranks it 3 places above merit 22 BotWriter – AI Writer & SEO Content Generator 1K+ · 4.4★ (16) wp.org #22 23 Amazing Affiliates – Toolkit for Amazon Associates with Amazon Product Blocks and Amazon PAAPI5 / Creators API integration 600+ · 5.0★ (3) wp.org #10 wp.org ranks it 13 places above merit 24 Siren Affiliates – Affiliate & Partner Program Manager for WooCommerce 10+ · 5.0★ (8) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.