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wp.org search vs our merit ranking: “agile crm”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “agile crm”, we agree with wp.org on the top plugin, and our order differs from theirs on 3 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #1 2 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #3 1 too low 3 Contact Form to Any API 8K+ · 5.0★ (28) wp.org #2 1 too high 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #6 2 too low 5 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #8 3 too low 6 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #5 1 too high 7 WP GoToWebinar 600+ · 4.9★ (15) wp.org #4 3 too high 8 Project Manager – AI Powered Project Management, Task Management, Kanban Board & Time Tracker 5K+ · 3.8★ (187) wp.org #9 1 too low 9 WPrequal 80+ · 4.3★ (4) wp.org #7 2 too high 10 Z Zypento Agile CRM Integration for Contact Form 7 and Ninja Forms — · 0.0★ (0) wp.org #10 11 Contact Form Migrator from Gravity Forms to Formidable 300+ · 3.7★ (3) wp.org #14 3 too low 12 Vitxi Converse – Intelligent AI chatbot for Social Media — · 0.0★ (0) wp.org #11 1 too high 13 AcconsentoBot — · 0.0★ (0) wp.org #12 1 too high 14 Blowball Integration — · 0.0★ (0) wp.org #13 1 too high 15 Agile CRM Contact Form 7 Forms 100+ · 0.0★ (0) wp.org #15 16 Agile CRM 500+ · 2.6★ (5) wp.org #16 17 Agile CRM Gravity Forms 90+ · 0.0★ (0) wp.org #17 18 Agile CRM Webrules 10+ · 0.0★ (0) wp.org #18 19 Agile CRM Newsletter 10+ · 0.0★ (0) wp.org #19 20 Agile CRM Forms 10+ · 0.0★ (0) wp.org #20 21 Agile CRM Campaigns 10+ · 0.0★ (0) wp.org #21 22 Agile CRM Landing Pages 10+ · 0.0★ (0) wp.org #22 23 Agile CRM Email Marketing 10+ · 0.0★ (0) wp.org #23 24 Agile CRM Content Management 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.