Pixelavo – Server Side Tracking & Pixel + AI Ads Tools

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 93% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 3K+ in roughly 109 days.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ vispr

   2.3y ago

   Hi there, I cannot understand this other review or why there are not more positive reviews! I really had a bad time with setting up the FB pixel as this did not work for me with the original Meta Pixel plugin! It always said it was broken. (Maybe I was using the wrong pixel, my FB dashboard is a mess, I admit it!). Anyway, as I desperately wanted to start FB Ads again, I needed to find a solution and did not want to pay a developer for that, so I took another look. Not lying, I first found and installed another plugin that instantly worked for me. BUT they were missing critical advanced functionality and wanted me to pay up, so I made another search and found this one. I have to admit that I was sceptical at first because it also has a PRO version, but it offers more of the stuff I needed and I did not need the extra stuff (even though I should, as it might increase my ad results, I know…). So, overall this is AWESOME and instantly workd (picking the right pixel). I now use another payment system, but I tested this with OptimisePress and SureCart on another website and both worked fine instantly! So highly recommended!

   Read on wp.org ↗
2. ★★★★★ sonicavatar

   2.3y ago

   Custom events are not triggered, doesn’t work. Has other bugs. Reported issues to them. Useful plugin features can’t be tried or tested without purchase. After purchase reveals itself to not work. Slow inadequate support. Another inadequate plugin developer wasting business owners’ time and leaving them to chase refunds.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.5.4 Security: Hardened the server-side event endpoint against unauthenticated event forwarding to the Conversions API. Login and CompleteRegistration now fire server-side, permitted event names are allow-listed, monetary fie 1.5.4
2. — Version 1.5.3 Fixed: Nonce sanitization and externalized jQuery in webpack build. Fixed: Added translators comment for sprintf placeholders in diagnostic notice. Fixed: Replaced heredoc syntax with single-quoted strings for Plugin Che 1.5.3
3. — Version 1.5.2 Fixed: Nonce sanitization and input validation in security notices. Fixed: Added proper error responses for REST API permission checks. Improved: Renamed global variable to use plugin-specific prefix. 1.5.2
4. — Version 1.5.1 Improved: Admin notice display. Fixed: Admin routing now redirects invalid paths to the default settings page. 1.5.1
5. — Version 1.5.0 Added: HT Contact Form support for Form Submission event tracking. 1.5.0
6. — Version 1.4.7 Fixed: Product feed now correctly outputs variation-specific image, price, availability, and link. Improved: Added documentation links to Pixel ID, Access Token, and Test Event Code fields. 1.4.7

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.3 Pixelavo – Server Side Tracking & Pixel + AI Ads Tools < 1.5.4 - Missing Authorization ↗
   2026-08-01 CVE-2026-13604 Missing Authorization Affects < 1.5.4 Patched in 1.5.4

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-06-13 1K+ → 2K+ up after 1 days in tier
2. 2026-06-12 2K+ → 1K+ down after 1 days in tier
3. 2026-06-11 1K+ → 2K+ up after 77 days in tier
4. 2026-03-26 900+ → 1K+ up after 7 days in tier
5. 2026-03-19 800+ → 900+ up after 5 days in tier
6. 2026-03-14 700+ → 800+ up after 6 days in tier
7. 2026-03-08 600+ → 700+ up after 4 days in tier
8. 2026-03-04 500+ → 600+ up after 54 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 3 shared tags A
• Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 3 shared tags A
• Pixel Cat – Conversion Pixel Manager 40K+ installs · 3.9★ · 2 shared tags B
• Kliken: Ads + Pixel for Meta 30K+ installs · 3.8★ · 2 shared tags B
• Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B
• WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B

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Pixelavo – Server Side Tracking & Pixel + AI Ads Tools: 2K+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/pixelavo