Pixelavo – Server Side Tracking & Pixel + AI Ads Tools
by HasThemes · eCommerce
Also makes 13 other plugins · 15.8K+ installs across the portfolio →
Add pixel tracking to your WordPress site with Conversions API, server-side tracking, AI ad copy generation, and AI marketing consultant.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
2K+
≈2.4K estimated
Momentum
+21%
downloads vs prior 30d
Biggest opportunity: Swap “conversion tracking”, “woocommerce” and “facebook pixel” for “tracking pixel”, “pixel” and “ai ads”. “conversion tracking” isn't earning its slot: you're not in the first 24 results for its own search. “tracking pixel” sits at #9 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “pixel” sits at #13 untagged, close enough for a declared tag to move it up. “facebook pixel” isn't earning its slot: it only gets you to #19. “ai ads” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 9,752 eCommerce plugins
Install conversion
How it's measured →6.1%
of downloads still active
At least 2K of 32.6K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,144 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 11 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 24 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.0★ over 2 reviews, smoothed to 4.06★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
46
Momentum
Holding steady
+0.2
Velocity
places per keyword, 28d
38%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| server side tracking your tag | #3 | #22 | 0 |
| server side | #8 | #24 | down 1 |
| tracking pixel | #9 | #22 | 0 |
| pixel | #13 | #23 | 0 |
| ai ads | #15 | #23 | down 1 |
| pixel tracking | #14 | #23 | 0 |
| meta pixel your tag | #18 | #23 | down 1 |
| facebook pixel your tag | #19 | #23 | 0 |
| consultant | #19 | #24 | 0 |
| side | #23 | #24 | 0 |
| facebook ads | #22 | #23 | up 1 |
| retargeting | #21 | #23 | up 2 |
| ad server | #15 | #23 | 0 |
| facebook meta pixel | #18 | #23 | up 1 |
| conversion pixel | #24 | #23 | — |
| conversion tracking your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
49 searches this plugin appeared in over the last 90 days, 15 listed. 34 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “conversion tracking”, “woocommerce” and “facebook pixel” for “tracking pixel”, “pixel” and “ai ads”. “conversion tracking” isn't earning its slot: you're not in the first 24 results for its own search. “tracking pixel” sits at #9 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “pixel” sits at #13 untagged, close enough for a declared tag to move it up. “facebook pixel” isn't earning its slot: it only gets you to #19. “ai ads” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 12 Mar 2023 · 1,330 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
24d ago
latest release · v1.5.6 · 7 Oct 2026
47
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 93% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 38% of the way through.
At the current install trend, crossing 3K+ in roughly 177 days.
Install history since 11 Mar 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ vispr2.4y ago
Hi there, I cannot understand this other review or why there are not more positive reviews! I really had a bad time with setting up the FB pixel as this did not work for me with the original Meta Pixel plugin! It always said it was broken. (Maybe I was using the wrong pixel, my FB dashboard is a mess, I admit it!). Anyway, as I desperately wanted to start FB Ads again, I needed to find a solution and did not want to pay a developer for that, so I took another look. Not lying, I first found and installed another plugin that instantly worked for me. BUT they were missing critical advanced functionality and wanted me to pay up, so I made another search and found this one. I have to admit that I was sceptical at first because it also has a PRO version, but it offers more of the stuff I needed and I did not need the extra stuff (even though I should, as it might increase my ad results, I know…). So, overall this is AWESOME and instantly workd (picking the right pixel). I now use another payment system, but I tested this with OptimisePress and SureCart on another website and both worked fine instantly! So highly recommended!
Read on wp.org ↗ - ★★★★★ sonicavatar2.5y ago
Custom events are not triggered, doesn’t work. Has other bugs. Reported issues to them. Useful plugin features can’t be tried or tested without purchase. After purchase reveals itself to not work. Slow inadequate support. Another inadequate plugin developer wasting business owners’ time and leaving them to chase refunds.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.5.4 Security: Hardened the server-side event endpoint against unauthenticated event forwarding to the Conversions API. Login and CompleteRegistration now fire server-side, permitted event names are allow-listed, monetary fie 1.5.4
- — Version 1.5.3 Fixed: Nonce sanitization and externalized jQuery in webpack build. Fixed: Added translators comment for sprintf placeholders in diagnostic notice. Fixed: Replaced heredoc syntax with single-quoted strings for Plugin Che 1.5.3
- — Version 1.5.2 Fixed: Nonce sanitization and input validation in security notices. Fixed: Added proper error responses for REST API permission checks. Improved: Renamed global variable to use plugin-specific prefix. 1.5.2
- — Version 1.5.1 Improved: Admin notice display. Fixed: Admin routing now redirects invalid paths to the default settings page. 1.5.1
- — Version 1.5.0 Added: HT Contact Form support for Form Submission event tracking. 1.5.0
- — Version 1.4.7 Fixed: Product feed now correctly outputs variation-specific image, price, availability, and link. Improved: Added documentation links to Pixel ID, Access Token, and Test Event Code fields. 1.4.7
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.5.6). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add pixel tracking to your WordPress site with Conversions API, server-side tracking, AI ad copy generation..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("who need", "who want", "for woocommerce stores").
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, WPForms, Easy Digital Downloads and 5 more.
- ✓ Headings and lists 19 headings and 12 lists.
- ✓ Enough to quote 12,039 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Server Side Tracking" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-13 1K+ → 2K+ up after 1 days in tier
- 2026-06-12 2K+ → 1K+ down after 1 days in tier
- 2026-06-11 1K+ → 2K+ up after 77 days in tier
- 2026-03-26 900+ → 1K+ up after 7 days in tier
- 2026-03-19 800+ → 900+ up after 5 days in tier
- 2026-03-14 700+ → 800+ up after 6 days in tier
- 2026-03-08 600+ → 700+ up after 4 days in tier
- 2026-03-04 500+ → 600+ up after 54 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 3 shared tags A -
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 3 shared tags A -
Pixel Cat – Conversion Pixel Manager 40K+ installs · 3.9★ · 2 shared tags B -
Kliken: Ads + Pixel for Meta 30K+ installs · 3.8★ · 2 shared tags B -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Pixelavo – Server Side Tracking & Pixel + AI Ads Tools into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pixelavo" width="480" height="300" style="border:0" loading="lazy" title="Pixelavo – Server Side Tracking & Pixel + AI Ads Tools — Plugin Pulse"></iframe> Pixelavo – Server Side Tracking & Pixel + AI Ads Tools: 2K+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/pixelavo
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