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wp.org search vs our merit ranking: “all urls”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “all urls”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Export Media URLs shows at wp.org #8 but places #13 on merit, a gap of 5 places. Its 8K+ installs carry it up the search order; its 5.0★ average from 29 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #11 on merit, 4.8★ from 1321 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Export All URLs 50K+ · 4.6★ (94) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #2 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #3 4 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #4 5 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #6 1 too low 6 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #13 7 too low 7 Go Live Update Urls 90K+ · 4.5★ (59) wp.org #7 8 L List all URLs 4K+ · 4.7★ (19) wp.org #5 3 too high 9 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #14 5 too low 10 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #10 11 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #19 8 too low 12 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #9 3 too high 13 Export Media URLs 8K+ · 5.0★ (29) wp.org #8 5 too high 14 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #17 3 too low 15 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #11 4 too high 16 Search & Replace Everything – Quick and Easy Way to Find and Replace Text, Links 20K+ · 4.7★ (26) wp.org #12 4 too high 17 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50) wp.org #18 1 too low 18 All In One Login 60K+ · 3.6★ (35) wp.org #16 2 too high 19 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #20 1 too low 20 W WP Force Lowercase URLs 6K+ · 5.0★ (5) wp.org #15 5 too high 21 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #23 2 too low 22 VK All in One Expansion Unit 100K+ · 4.0★ (7) wp.org #22 23 WP All Import – Import SEO Settings for All In One SEO 1K+ · 5.0★ (2) wp.org #21 2 too high 24 .html for all url 100+ · 5.0★ (2) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.