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wp.org search vs our merit ranking: “auto importer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “auto importer”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Demo Importer – A Modern One-Click Demo Import Solution shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Fastest Cache – WordPress Cache Plugin places #10 on merit, 4.9★ from 4229 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #1 2 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #5 3 too low 3 Datafeedr WooCommerce Importer 4K+ · 4.8★ (38) wp.org #2 1 too high 4 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2107) wp.org #11 7 too low 5 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #12 7 too low 6 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #15 9 too low 7 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #16 9 too low 8 Wallet for WooCommerce 20K+ · 4.7★ (188) wp.org #13 5 too low 9 Tumblr Importer 10K+ · 4.0★ (48) wp.org #9 10 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #22 12 too low 11 Auto YouTube Importer 1K+ · 3.7★ (7) wp.org #3 8 too high 12 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #24 12 too low 13 Import Social Events 3K+ · 4.8★ (116) wp.org #21 8 too low 14 Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56) wp.org #14 15 CSV Importer Plus for ACF 400+ · 5.0★ (5) wp.org #6 9 too high 16 BtW Importer – Free Blogger/Blogspot Migration 600+ · 5.0★ (4) wp.org #7 9 too high 17 Create 6K+ · 4.3★ (25) wp.org #18 1 too low 18 Easy Demo Importer – A Modern One-Click Demo Import Solution 2K+ · 5.0★ (2) wp.org #4 14 too high 19 AI to Elementor — HTML Importer for Elementor 1K+ · 5.0★ (3) wp.org #8 11 too high 20 G GSheet For Woo Importer 40+ · 5.0★ (6) wp.org #20 21 Feed Importer for Blogger 300+ · 5.0★ (1) wp.org #10 11 too high 22 Import WooCommerce Suite for Products, Orders, Coupons, Reviews, and Customers | WP Ultimate CSV Importer 4K+ · 2.3★ (6) wp.org #17 5 too high 23 CVInfotech Importer for Shopify and WooCommerce 40+ · 0.0★ (0) wp.org #19 4 too high 24 ERA Markdown Importer 10+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.