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← Rankings

wp.org search vs our merit ranking: “before headline”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “before headline”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ad Auto Insert H shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 900+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode places #5 on merit, 4.9★ from 4699 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #3 1 too low 3 Under Construction 600K+ · 4.8★ (1285) wp.org #4 1 too low 4 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #8 ↑2 4 too low 5 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #13 8 too low 6 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #11 5 too low 7 Animated Headline 2K+ · 4.4★ (7) wp.org #2 5 too high 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #12 ↓1 4 too low 9 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #9 ↓1 10 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #14 ↑3 4 too low 11 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #16 ↓2 5 too low 12 Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization 4K+ · 4.8★ (99) wp.org #15 3 too low 13 HurryTimer – An Scarcity and Urgency Countdown Timer for WordPress & WooCommerce 20K+ · 4.8★ (170) wp.org #22 9 too low 14 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 200K+ · 4.8★ (109) wp.org #21 ↑1 7 too low 15 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #24 ↓4 9 too low 16 Speed Contact Bar 4K+ · 4.6★ (56) wp.org #19 3 too low 17 Gutenberg 400K+ · 2.1★ (3888) wp.org #17 ↑1 18 Text Typing – grab attention with animated typing headlines 3K+ · 3.8★ (6) wp.org #6 12 too high 19 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #18 ↓3 1 too high 20 Extendify 500K+ · 4.7★ (10) wp.org #10 ↓1 10 too high 21 JetWidgets For Elementor 10K+ · 5.0★ (7) wp.org #23 2 too low 22 Ad Auto Insert H 900+ · 5.0★ (1) wp.org #5 17 too high 23 EasyTest – Simplify A/B Testing 10K+ · 5.0★ (1) wp.org #20 ↑1 3 too high 24 News Ticker – Floating Headlines & Sticky Alerts 100+ · 1.0★ (1) wp.org #7 17 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.