Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “behavioral health”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “behavioral health”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Amplitude – Analytics, Session Replay, A/B testing and CDP for your website shows at wp.org #7 but places #13 on merit, a gap of 6 places. Its 700+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin places #6 on merit, 4.4★ from 1,445 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #1 2 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #5 wp.org ranks it 3 places below merit 3 Redis Object Cache 500K+ · 4.5★ (179) wp.org #3 4 ActiveLayer Anti-Spam: Spam Protection for Forms & Comments 10K+ · 4.9★ (10) wp.org #2 wp.org ranks it 2 places above merit 5 BotBlocker Security – Complete security platform 3K+ · 5.0★ (12) wp.org #4 wp.org ranks it 1 place above merit 6 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1,445) wp.org #16 wp.org ranks it 10 places below merit 7 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 9K+ · 5.0★ (10) wp.org #6 wp.org ranks it 1 place above merit 8 weMail – Email Marketing, Newsletters Builder & Email Automations for WooCommerce 10K+ · 4.0★ (31) wp.org #9 wp.org ranks it 1 place below merit 9 Hitsteps Web Analytics 700+ · 3.9★ (7) wp.org #8 wp.org ranks it 1 place above merit 10 TrustLens – Fraud Prevention & Chargeback Defense for WooCommerce 20+ · 5.0★ (3) wp.org #10 ↑2 11 Activity Guard – Security Scanner, Activity Log with IP blocking 30+ · 5.0★ (4) wp.org #19 wp.org ranks it 8 places below merit 12 Woopra Analytics Plugin 800+ · 3.7★ (6) wp.org #17 ↓2 wp.org ranks it 5 places below merit 13 Amplitude – Analytics, Session Replay, A/B testing and CDP for your website 700+ · 5.0★ (1) wp.org #7 wp.org ranks it 6 places above merit 14 WhoKnew Signal – Self-Hosted Web Push Notifications & PWA 40+ · 5.0★ (2) wp.org #15 ↑2 wp.org ranks it 1 place below merit 15 Pixelgrade Assistant 2K+ · 0.0★ (0) wp.org #11 wp.org ranks it 4 places above merit 16 PureDevs Customer History for WooCommerce 10+ · 0.0★ (0) wp.org #12 ↓2 wp.org ranks it 4 places above merit 17 ezStats Analytics 30+ · 0.0★ (0) wp.org #13 wp.org ranks it 4 places above merit 18 SearchUs – Site Search for WordPress and WooCommerce — · 5.0★ (2) wp.org #22 ↓1 wp.org ranks it 4 places below merit 19 HITJMS Integration — · 0.0★ (0) wp.org #14 wp.org ranks it 5 places above merit 20 Site-First SEO 10+ · 0.0★ (0) wp.org #18 wp.org ranks it 2 places above merit 21 FormShield 10+ · 0.0★ (0) wp.org #20 ↓1 wp.org ranks it 1 place above merit 22 Opportify Fraud Protection — · 0.0★ (0) wp.org #21 ↓1 wp.org ranks it 1 place above merit 23 Speedix 10+ · 0.0★ (0) wp.org #23 ↓1 24 LolaCore – AI Admin Agent 20+ · 0.0★ (0) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.